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Selling digital content |
Written by Dale Estes
Tuesday, 23 September 2008
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Selling digital content on various physical media Using solid media like an optical disk allows a seller to continue selling their digital content in categories directly related to the topic or subject of the content. Many sellers are now listing the digital content on CD or DVD; a viable solution to policy compliance. However, The new policy also presents intriguing marketing opportunities for the enterprising seller of digital content to add value to their content by offering it on media that can be used for other purpose. For example, offering one or more eBooks or templates on a USB flash drive, SD, or Compact Flash memory card. Currently, low capacity USB flash drives (128 or 256MB) can be purchased from on and offline wholesale and retail outlets for reasonable prices. In addition, USB drives can be branded with your eBay Store name, your logo or your domain name. Although they cost more than low capacity USB drives, SC and Compact Flash memory cards serve an extremely useful double duty. Not only can use them for packaging your digital content, your buyers can also use them in their cell phones, laptops and digital cameras. USB drives and memory cards also allow for cross category listing and promotion. For example, a 1GB SC card containing your selection of eBooks, templates or plans can be listed in the following categories along with many of their sub categories: * Books * Cameras & Photos * Cell Phones & PDAs * Computers & Networking * Consumer Electronics A Digital Content Selling Strategy Example A good selling strategy should utilize as many listing options as possible. Let's use the example of a seller of eBooks. (the following assumes the seller has an eBay Store to help cross promote all of their content listings with their non content listings). 1. First, list out the catalog of your eBooks and decide how you want to package them, either as single offerings, collections or both. 2. Then list out the various delivery methods at your disposal on eBay: Classified Ads (for purely digital downloads) CD or DVD USB Flash Drives Memory Cards And don't forget the tried and true, Bound Paper (an actual book!) 3. List out the relevant categories in which your items will fit. If your eBook is a "how to sell on eBay," on CD and a Flash Drive, the following might be on your list: Books Everything Else > Information Products (auction or fixed price format) Everything Else > Information Products (Classified Ad format) Computers & Networking Consumer Electronics 4. Decide how to package your content for each of the options (media type and category). Keep in mind that you will cross promote all of the content listings in your eBay Store. Other points to keep in mind: 5. Use appropriate, relevant keywords in your listing titles. For example, for listings of content on CD, make sure that the title of the content and the media type are included in your title (follow the usual guidelines for effective titles: only keywords, no punctuation, no modifiers like adverbs or adjectives.) For example, content on CD: Bigger Profits on eBay eBook CD CD-ROM Super Tips Course Article Source: http://www.ArticleBlast.com |
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