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Wedding Invitations for Consumers

Written by Jeff Fain

Friday, 24 October 2008

Wedding invitations - perhaps no other invitations have so much entrepreneurship and seriousness behind their sale, manufacture, and marketing. Weddings are big days, no doubt, but Christmas and Easter far exceed them in ubiquity.

So, why are wedding invitations so important to marketers?

The answer is because they're so important to consumers. While weddings might not be as important in terms of attendance, the wedding is significant in terms of its value. The wedding is the most momentous, pivotal point in a young couples' newly shared life together.

That's why the wedding invitations have to be top-notch; marketers design and organize cards on their websites in a variety of ways, but some features that all sites have in common are their comprehensive breadth of choices, high prices, and unique designs for cards of all styles.

For example, in paper types alone, there are varieties of color and texture like bright white, ecru, European, soft white, and vellum. The traditional colors aren't always there because a wedding uses colors that reflect softer or more elegant qualities. Deep, seductive colors and light, airy pastels are more common, but there are a whole list of colors such as cherry red, blush, burgundy, charcoal, frosty plum, gold, green, mocha, pink, pearl, purple, periwinkle, sage, silver, and wedgewood. For those who favor a more traditional look, there is navy, dark gray, or pitch black. Usually, women pick out the wedding invitations so the colors have to appeal to them first and foremost.

What about styles? What are some examples of themes and types of invitations?

The list is too abundant to list here, but a lot of wedding invitations manufacturers have signified their support for the following: Asian, beach, ocean, nautical, tropical, seashell, borders colored, borders ornamental, bow, bride & groom, cherub, contemporary, destination, dove, castle, fairytale, formal, elegant, floral, calla lily, daisy, leaf, rose, orchid, handmade look, heart, religious, scroll, and neutral. The last one is neutral because it emphasizes clarity, simplicity, and the message itself. Of course, ornate letters can be imposed on a simple design with stunning effect.

Some invitations have embossed, calligraphic letters and others use a comic font in the color pink. Others have pop-outs of the bride & groom and some cost $20 per invitation. Whether you opt for your own graphic designer and calligrapher or just something just as good already pre-made online, the most important thing is seeing your wedding through successfully.

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About The Author:

Jeff Fain is an author for Dependable Printing. Please visit Dependable Printing for a great selection of wedding invitations, bar mitzvah invitations, bridal shower invitations, party invitations, and much more.

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