If you simply optimize your website SEO for Google, you could be missing out on a huge untapped number of potential visitors to your website. Although it's true that Google is the leading search engine and accounts for over 70% of all search-related traffic, that doesn't mean that you should start and end your website SEO at Google.

While there's no denying the results and traffic that a professionally SEO-enhanced website will bring you, and that Google plays a large part of that, take the time to think about these figures. Sure, Google accounts for 70% of all search engine traffic - yet that leaves 30% unacounted for.

According to the latest figures from Internet World Stats, there are currently 1,458,632,361 Internet users around the world today. An incredible figure, and one that's growing all the time. Now, take Google out of the equation and you're left with 437,589,703 users - almost half a billion! Let's say that only 20% of these users are business browsers - that's still an incredible 87.5 million users.

Can your business afford to miss out on these web users simply because you're concentrating on optimizing your website for Google? If you're like the vast majority of businesses who can't afford to miss out on this untapped goldmine, there are ways that you can ensure you have the best possible chance of capturing that untapped audience:

• Use an expert content provider in SEO that can write for the different search engines
• Purchase international domain names for your website - the Asian market in particular is about to explode and the international URL's will help you in this market and others
• Depending on the size of your company, set up localized blogs. Outsource writers if you need to - the extra cost will be worth it
• Understand how the different search engines rank content and tailor different pages on your website for different search engines

Losing business through tougher trading or economical reasons is bad enough - losing business through easy-to-remedy optimization of your website's content is worse. Making sure your SEO is truly search engine friendly is achievable and the best starting point is providing SEO content that is friends with more than just Google.

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