One of the biggest things you can do or an SEO company can do for your existing or future website is to make sure each page is fully optimised for all of the major search engines, especially Google.

There are many factors involved with on page optimisation and if you manage to get all of them to be effective and optimised, this will have dramatic results on your search engine placements and therefore your website traffic, and hopefully conversions.

The process is very intense and somewhat complicated, but a general idea of what is involved in on page optimisation can be found below.

You need to look at the title of each page. The title is the wording you see in the blue bar of your browser, so for example, if you look at the top of your browser now, you will see the title text. Bearing in mind this is one of the first things Google or any engine sees when spidering your website, you need to try and identify each page and make each title unique, descriptive and worthwhile for the engines.

Try to include your business name and / or product and also a few keywords.

If you were selling washing machines, you could do something like:

Bobs Washing Machines | Discount Hotpoint, Bosch and Zanussi Washer Dryers

This would mean you manage to get the keywords for washing machines, some of the

major brands and also washer dryers as well, which are all very searchable words in the search engines. Do not over do it though, limit the amount of words in your title as much as possible and never look to put lots of keywords or unrelated keywords into your title tag.

You also need to look at your other meta tags, including the description and keywords. The description tag is often used to display the search result description in Google and other engines, whereas the keywords are still a factor in search results, albeit probably not as influential as a few years ago.

Also look at your content. Has the content got a good level of keywords for that subject, is it well written, does it flow correctly and make sure you haven't over stuffed the page with endless and pointless keywords. Google and few other search engines are very, very clever and you should never try to fool them or trick them, it will only backfire. Make sure all content is keyword rich, has good density and most importantly is well written.

Make sure all of your links and images have alt tags, as they are also a contributing factor in search engines as well.

There are many other things that you can successfully complete with when it comes to On Page Optimisation, and by looking at each page and making suggestions, you or your SEO company can help you to make sure your site is optimised for both the search engines and your customers, which sometimes can be a hard balance to strike.

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