We have talked about the importance of SEO for an online business but what does SEO actually mean? Search Engine Optimisation is a set of techniques used to get your site ranked high in the search engine results. One of the first and most important techniques of SEO is the website design.

Let's say you are in an image based industry or niche like fashion designing, for instance. Being a fashion designer you will definitely want a site that will have a strong visual appeal so that you can showcase your creations in an appealing manner. This is the reason why many people like the fashion designers in our example decide to go with a flash site that looks visually sophisticated and appealing. Flash is undoubtedly a great technology to include sounds and picture on a Website, but pages built entirely using Flash are a real nightmare from SEO point of view. The reason is pretty simple - search engines cannot index the contents inside a Flash file.

Search engine optimization does not begin after the website has been built. It goes hand in hand with the design because pages have to be designed and organized in a search engine friendly way. Nothing is more frustrating than having to go back and do it again. In our example of a fashion designer, it is very important that the site is visually appealing in order to capture the interest of the buyer. The design of your site acts as a salesman persuading buyers. But how will the buyer come to your shop if he/she does not know about your offerings. The answer is marketing, as in a regular business it is very important to market your products or a service in order to build awareness about your offerings, the same is true for an online business. And this is where SEO comes into the picture.

There is no point in having a visually brilliant website that has low traffic. However if you start early with your SEO plans you can have both a visually brilliant and search engine friendly website at the same time.

So it becomes absolutely important to choose a web design company that is also a search engine optimisation company which can build an overall e-business strategy for your online business.

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