As we have talked about many times before, SEO is all about ticking many different boxes to try and make sure you website performs well in the major engines, in terms of deliverance of traffic and ranking results.

In the past few years, the importance and use of press releases has continued to grow and now typically form a large part of any service Clear Web Services offers to its clients, with regular press release submission via the major press release sites, using both free and paid accounts.

We recently had a client ask us why we used press releases for SEO, when it is probable they would never get picked up by journalists and published in the major press, which to be honest, is the main reason offline companies use press release companies, to gain exposure.

When we submit press releases we do it for a variety of reasons, but most centre on high quality links back to your site from each press release and also the extra exposure a good press release site can give to you. The ability to get your company name into Google News and other major news engines is a really useful extra to have, and if you combine that with some good quality content and keyword rich links back to your site, you are onto a winner.

When dealing with press releases for SEO purposes, you have to remove the traditional image of wanting to get featured in papers and magazines. Online press releases do indeed get viewed by journalists, but the likelihood is your press release is not going to be of the quality or "news worthiness" to get into the press. But, if you get your company name in lights across some of the major news sites and social sites and also some nice links back, the reason for press releases becomes quite apparent.

We use a mixture of free and paid for sources and obviously we do get more exposure for with our paid accounts, but even the free sources we use do benefit our clients.

Press release submission is simply another good and ethical way of getting traffic and attention heading towards your website, as long as you make sure your press release is of good enough quality and you are simply not adding more clutter and junk to the internet, it is well worth doing.

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