Despite what you might be told by many companies, service providers and businesses looking to charge you money for SEO, there are no promises, no guarantees and certainly no quick measures to make your site do well in the search engines.

This article will hopefully explain the things that you can do to get traffic, increase rankings and hopefully increase conversions, but it is always so important to remember that SEO is about many different pieces of the jigsaw all coming together, some instantly, some over the course of the life of the website.

In my opinion, the three most important things for SEO are:

Content - Content is the king. Anyone that tells you differently disregard and seek other advice! If your site is full of well written content, unique articles and juicy blog posts, your site will do well. It might take some time, but if you continue to add new content every day and write really interesting and informative content, you will not go far wrong.

Back Links - Back links are still important, just probably not as important as when Google first launched its Page Rank. Concentrate on gaining good quality one way back links, try and do a small reciprocal campaign and still look at paid directories as well worth doing. Directories like BestOfTheWeb (BOTW) and Yahoo still hold a lot of weight, so it's sometimes worth paying a little bit of money to be included on them.

Social Bookmarking - One of the newer aspects of SEO, under Web 2.0, is the social bookmarking scene. Places like FaceBook and MySpace are great places to build communities and all of the blog reading sites and directories are also well worth concentrating on. Get Digging, blogging and making the most of the forums on the internet, social bookmarking is the most interactive form of building links, reputation and hopefully traffic.

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