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Think Positive |
Written by karen grahams
Friday, 11 July 2008
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Try out this scenario: You decide to have some brochure printing done and spend the next few weeks designing a great brochure. You take all that time and spend all that money, but when you send the brochures out, the number of responses you get isn't what you were hoping for. Here comes the desire to throw up your arms in anger over the money you might have lost due to a poor return on the original investment. This is likely going to be the first thought you have, and odds are it won't be quite as true as it would appear to be. The issue here is the tendency people have to focus on only the negative of a situation. They see all those people who aren't responding while actually ignoring most of the people who do. Think about it in the context of when you're running late for something and you're shooting down that road with your hands clenched on the wheel. It seems like every light you drive up to is turning red and forcing you to wait that much longer. The truth of the matter is you're getting just as many red lights as you would any other day, but because you're in a hurry, all you're seeing are the red lights while ignoring all of those green lights you're driving through without any hassle. You need to drop the red light mentality and focus on the greens. Any ad campaign is going to have plenty of people who simply don't respond. No matter how focused your advertising is and no matter how much you think you know your audience, you won't get a one hundred percent response rate. Forget about the money and time you spent on your brochure printing. I can guarantee that if you let your emotions settle and take a step back to really analyze the situation you'll find that a lot more people responded than you were originally aware of because you were too caught up with how many didn't. If when everything is said and done and your response rate still isn't what you wanted it to be, take this opportunity to figure out what didn't work out and what did. You have on your hands some great research you can take advantage of to make your next batch of marketing material that much better. Allowing yourself to be bogged down by self-doubt will do nothing more than sabotage any future endeavors. Even the most well-established companies have marketing campaigns that don't do as well as they hoped, but the ones that got big did so because they understood they had a learning experience on their hands, and improved from there. There are a lot more green lights out there than you might be aware of. Don't let yourself be stopped at the few reds that come along. For comments and inquiries about the article visit: Brochure Printing Article Source: http://www.ArticleBlast.com |
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