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Warning Signs of Bad Color Postcards For Marketing |
Article Submitted by: charen smith
Tuesday, 09 March 2010
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You should always be careful about bad postcard printing for marketing. You do not want to distribute bad material that may damage or completely cause the failure of your marketing campaign. In this guide, I will give you a few tips about some warning signs of bad postcard printing and design. Hopefully these tips can help you avoid giving away bad color postcards for marketing. 1. Thin paper materials - One of the worst signs of bad color postcards are thin paper materials. These postcards are very flimsy and they can easily bend and deteriorate as they travel. For marketing postcards this is a bad trait since readers will probably receive them in a state that is very less than ideal. The postcards will very much look bad and cheap and people won't trust anything that is on those color postcards for marketing. So make it a point to use thicker and more durable materials. 2. Design with too much text - Another bad sign for color postcards are designs with too much text. A postcard is basically a small image medium with light text; It is not a small novella or brochure. That is why designs with too much text are really a turn off for most readers of postcards. Having lots of text in a design can look very daunting for them. Most people have really little patience for this and hence it is really bad for a marketing postcard. To avoid this, always try to write concise marketing messages with words that are the shortest and simplest as possible. This will go a long way in providing a very easy to read and understand color postcard. 3. Lack of protective coatings - If your postcard has no protective coatings, it is also a bad sign. While eliminating protective coats can really save you a lot of money, it can also lead to disaster when it comes to distribution. Color postcards will encounter a lot of environmental effects when distribution happens. Weather elements from rain, snow, or even simple run of the mill accidents that expose the postcard to moisture and dirt, these all can damage a postcard without proper protection. When this happens your marketing postcard might look too damaged and abused once it reaches its intended reader. What hope can the postcard have then in terms of convincing the reader right? So invest in protective coverings and prevent this from happening to your postcards. 4. Lack of full colors - Lastly, a really bad sign for marketing postcards is the lack of full color. Postcard printing is a very visual medium by itself. If you do not print this in full color, those images won't convey the emotion and impact it needs to convince readers of its message. So it is crucial that you do not cheapen your postcard printing by not printing in full color. Invest in that full color postcard printing or face failure in your marketing campaign. Great! Hopefully these warning signs should help you manage your postcard printing. You'll never be producing bad color postcards again if you always check on these warning signs. Good Luck! For comments and inquiries about the article visit Postcard Printing Article Source: http://www.ArticleBlast.com |
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