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Tips To Make Print Catalogs Ideal For Browsing

Article Submitted by: Janice Jenkins

Tuesday, 17 November 2009

Be it for that corner coffee shop, or your own sales store, catalog printing can sometimes be geared for the particular "browsing customer". Lots of people just browse catalogs and never really read them. For these kinds of readers, your print catalogs must be designed in such a way as to give them quick pieces of useful information as well as an impressive image to ogle upon. In this guide, I will give you a few useful tips on how to make your catalog printing designs ideal for browsing.

Print the sections and pages on the cover.

When browsing a color catalog, the cover is of course what most people will look at first. Besides having that great catalog cover image there, you should also try printing the section titles and their pages on the cover. Much like a magazine cover, it helps to print an artful "table of contents" within the cover itself. This gives people the opportunity to find exactly what they want to see in your catalogs. They can turn immediately to the pages that they want to browse with no trouble. This makes the catalog really effective for quick browsing.

Use multiple images for each production.

Now, most people who browse products in catalogs like seeing products in different angles and types of shots. This is just like trying to browse for something physically. Most people will look at a product in all of its angles and see how it is used. You should also print images of that in your catalog printing. You should have a front image, a back image, a side image and an action shot for most of your products. This helps a reader decide quite quickly if they like the product or not. Perfect for that browsing shopper.

Always use people with your products.

Also, when it comes to images, it best that all your "Action images" for your products must have people in it. Show your readers how they can use it by using a model actually trying to use your product. In this way, they can easily visualize how they themselves will use the product, making a more convincing message for selling it. So if possible do photo shoots with models to make your catalogs more engaging and easier to browse through.

Full color is absolutely mandatory.

Of course, a mandatory thing for catalog printing is full colors. Always print catalogs in full color printing so that all your pictures and text appear at their full color glory. Most people like browsing at full color catalogs and only cast a parting glance at black and white ones. So it is full color catalog printing for your catalogs for browsing or no printing at all really.

Professional glossy finish.

Finally, the best catalogs to look at and browse are the ones with that glossy finish just like in high end magazines. There is nothing like seeing images with that glint in the light and that smooth texture as you touch the pages. Since those pages flow with people hands and the eyes can glide at that glossy finish, readers will have a better and nicer time browsing a catalog. So if the printing budget permits it, make sure that you print catalogs with glossy materials.

So that is how you create color catalogs that are perfect for browsing. Make sure you try this out in your catalog prints.

For comments and inquiries about the article visit: Catalog Printing

Article Source: http://www.ArticleBlast.com

About The Author:

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

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