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The Better People Feel the Better Your Business Will Be |
Written by charen smith
Tuesday, 02 September 2008
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When I'm happy I'm more likely to spend more money. How many other people would agree that's true of them, too? The problem I have with a lot of different marketing campaigns are that the desire on the part of the company is rather transparent: they want to make money. And really, that's fine. I already know they aren't paying for designers, research, and commercial printing for nothing. They're doing it to generate more sales and get more customers. But should that be the approach I feel in the advertising when I read it? Should I be completely aware at all times they just want me to hand them my money? I've read ads before where I can feel that whoever wrote it had the customer in mind, not just money. They're writing in such a way as to encourage me to come in because they can help me out. They can do a better job for me than the competition can, and if I'm not satisfied, they're more than willing to hand me my money right back, because my best interests come first. I've been to stores before where they didn't have what I was looking for, and the clerk told me I could go down the block to one of their competitors, because he knew they'd have it. Think about Progressive car insurance. What do their commercials state? They'll show you the rates of all the other car insurance companies, and if one of them can offer you a better deal, than you'll know. All of this deals with putting the customer before profit, and this is exactly what your advertising should focus on. Don't just fill a brochure with reasons why you're company is great, and instead focus on how you can make a person's life better. Don't have the money on your mind instead of the customer's needs. Don't say, "Come in and buy today," on your postcards. Say, "Come in and let us help save you money," or, "Let us give you a better deal today." These focus more on the customer and helping them out than just providing the store with a sale. Customers already know that a company is going to have the goal of making money in order to stay in business. I know that each time a company does their commercial printing they're doing it to increase their sales. This means you shouldn't bother to emphasize that as much in your advertisements themselves by having such a strong focus on getting sales over fulfilling your customer's needs. Make people feel good, and make them understand that you care more about them being happy than you do about making as much money as possible. I think you'll find that when your customers are happy, they'll be much more likely to open their pocketbooks. For comments and inquiries about the article visit Commercial Printing Article Source: http://www.ArticleBlast.com |
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