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The Benefits of a Close Relationship With Your Printer |
Written by charen smith
Tuesday, 19 August 2008
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How many printers does your company use for your commercial printing needs? Here is the way things often work. Major printing jobs don't happen every day of the week for most companies, especially smaller ones without the budget for non-stop marketing. This is compounded by the fact that the largest cost in printing is usually associated with the initial start up. Getting the equipment ready and getting everything started will be where the most dollars are spent, whereas less money goes to the number of copies made of a particular advertisement. If you want to save money on advertising then the smartest thing to do is get a lot of printing done at the same time. If those brochures you're having done aren't season or sale specific, and can be used at any time of the year, it just makes more sense to have the largest number of them printed that you possibly can. You'll save on printing costs and you'll have plenty of them on hand for perhaps an entire year. But this causes another issue that a lot of companies don't really consider. Because that commercial printing is only being done every so often at most, maybe two or three times a year if that, companies don't stick with the same printer. This is also true when dealing with different styles of advertising. You might have had a flyer printed at one company, but then went to another to get your brochures done. You aren't forming a strong or lasting relationship with your printer, and by doing so, you're failing to capitalize on some benefits that come with being a loyal customer. Consider it in the same way you would those doing business with you. What do you do to your loyal customers? Do you give them better treatment or give them special deals? This is the potential you have if you stick to a single printer and form a stronger, lasting commitment to them. This can also give you additional information on various projects you might be handling. The way colors look can greatly change during the printing process, and if you have a better business connection with your printer you can ask them more about what they can do. They might suggest something to improve the look of your advertisements that you hadn't thought of before, and that they never would have bothered to mention if you hadn't worked with them so many times before. It's always best to have a good connection with the people you're doing business with. I'm sure you enjoy it when you have loyal customers, so why not be one yourself? You'll only be making your advertising better in the long haul, and potentially saving yourself some additional cash with great deals. For comments and inquiries about the article visit: Commercial Printing Article Source: http://www.ArticleBlast.com |
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