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How Publishing Companies Can Reduce their Footprints |
Article Submitted by: karen grahams
Monday, 23 March 2009
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Corporate social responsibility is defined by Wikipedia as 'a form of
corporate self-regulation integrated into a business model... Business
would embrace responsibility for the impact of their activities on the
environment, consumers, employees, communities, stakeholders and all
other members of the public sphere.' Companies, big and small alike,
all over the world are looking for ways to make their contribution and
give back to society. One of these is by practicing environmentally
acceptable business processes. 'The Inconvenient Truth' opened our eyes to the irreversible trend of global warming. But it also told us that despite this unfortunate trend, we can still, collectively as a people, do something to slow down the process. If you like, this is similar to the fact that all human beings will die at some point, but we take measures to slow down the process. So how then could companies engaged in producing marketing collaterals practice corporate social responsibility? There are a lot of ways for businesses engaged in publishing like brochures printing or catalog printing to incorporate methods of self-regulation. One of them is through the reduction of their corporate footprint. First reduction strategy. Publishing companies use papers for printing brochures, flyers or catalogs. Over the years, the use of papers has taken its toll on our forests. Publishing companies must find ways to reuse paper for their brochures printing needs for example. They must be able to offer their clients eco-friendly paper printing brochures. Government can also pitch in by offering incentives to companies, which use recycled paper. Second reduction strategy. Publishing companies must source out their paper needs from 'sustainable forests.' These forests are cultivated and developed to produce particular raw materials. Trees in 'sustainable forests' are fast growing, hence, they can be quickly replenished. By patronizing these types of forests, you can be assured that the trees they cut down are now the wild centuries-old trees in primary growth forests. Third reduction strategy. Publishing companies must ensure that the inks they use for printing brochures, flyers or any marketing collaterals are non-toxic. These inks are safe to use and their components break down into units that can be 'digested' by the environment. Unlike those harmful varieties, which linger in the environment for a long time, the non-toxic ones are not harmful to other organisms including humans. There are more ways to reduce a publishing company's environmental footprint. Those that were mentioned above are just some that are directly linked to their operations. There are other indirect ways to reduce their corporate footprints such as reducing their energy consumption by harnessing solar power or reducing carbon monoxide emission by controlling the use of their fleets. These initiatives, however small they are, matter. At the end of the day, everyone, including you and me, must make our own contribution to ensure the sustainability of humanity. For comments and inquiries about the article visit Brochures Printing and Printing Brochures Article Source: http://www.ArticleBlast.com |
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