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Growing Your Money Base |
Written by charen smith
Monday, 14 July 2008
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Every small business has to continually increase its revenue stream in order to grow as a company. Often, when trying to do that, business owners tend to over think things and make things more complicated than they are. At the most basic level, there are only three ways for a small business to increase its revenue stream. This article will look at those three techniques in some detail. If a small business owner can keep the focus of his marketing campaign on these three things, he can steadily increase his company's performance. 1. Get More Customers Most small businesses focus most of their advertising efforts on this strategy, and it is the most important one. The more customers you have, the bigger base you have from which you can draw revenue. When targeting new customers, there are a variety of tactics that you can employ. You can design a brochure printing project, and distribute those brochures to as many of your target customers as possible. Or, you can focus on media such as newspapers and radio and run ads in those forms. The goal is to get the attention of people who are at least somewhat likely to buy your product; people who need the service that you provide. 2. Get Your Customers to Buy More Products Trying to get more customers is not the only way to grow your revenue base. In fact, focusing only on new customers will force you to miss out on a lot of opportunities. When you do get customers into your store, you should be in the habit of trying to persuade them to buy more products. This does not mean that you should be pushy, because that would backfire. But, if you get their contact information, you can send material to them to entice them to come back at a later time to buy more. 3. Get Your Customers to Buy More Expensive Products This is actually a variation of #2. In addition to asking customers to buy more products, you should also try (in subtle ways) to get them to buy more expensive products. A great way to do this is to send them a postcard that includes your most high profile products - the ones that you markup the most. Obviously, you have to have your customers' addresses in order to send them a postcard, but you should be in the habit of collecting contact info anyway. Then, design a postcard printing project that targets people who have already bought from you. Acknowledge the fact that they have already been to your store, and tell them how much you appreciate their business. Then try to get them interested in your bigger money making products. For comments and inquiries about the article visit: Brochure Printing and Postcard Printing Article Source: http://www.ArticleBlast.com |
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