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Give Your Customers a Choice |
Written by charen smith
Friday, 22 August 2008
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People like to have a say in the matter. Being allowed to choose has always made me feel more active, and therefore put more of my attention into the act itself. Think about the amount of game shows out there that center around a person choosing between various prizes, and the additional level of excitement this creates in not only the person themselves but the audience watching? The iconic image of being given three doors to choose from has become iconic for this very reason. So what does this mean for your advertising? If you want people active you should be more willing to give them a choice. The standard way to hand out discounts or other good deals is simple. You pay for the commercial printing; you send out postcards or put up posters that let people know that they can save up to this amount of money if they purchase a particular item. I'm almost always confronted by a discount or deal on one specific item or brand. I have no choice in the matter. Sure I'm given a discount, but I have no control over what that discount is on. Give me a say in the matter, and this extends beyond just when the sale itself actually starts. What I'm suggesting is that you literally get suggestions from your customers on what items should be on sale period. Set up a small survey covering a variety of items and see what people think. The cost of printing up survey forms will be more than worth the interest you'll generate by even having them. You can have a small contest to see what the next sale is going to be over. Will it be clothing, electronics, a specific kind of brand or a very specific type of product? You're allowing your customers to have a say in what that is, which will make them care more when you actually start your sale. And not only do you have excited customers, but you're giving them a sale on something they specifically requested, which will ensure more people will have interest in buying your discounted items. You'll notice a lot more loyal customers with a strategy like this as well. The other great thing is that you're able to cater to both your loyal customers, by allowing them to have a say in the sale, as well as new customers by still advertising your sales like you've always been doing. Take whatever your customers suggest, print up a bunch of postcards, and advertise the sale to new customers as well, but be sure to point out that this item was chosen by your customer base. Let people know you're willing to listen to what they have to say in the matter of discounts and sales. Good marketing combines both standard advertising and commercial printing with an active relationship with your customers. For comments and inquiries about the article visit: Commercial Printing Article Source: http://www.ArticleBlast.com |
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