Do it Yourself: Business Cards
Written by charen smith

Friday, 08 August 2008


As technology marches forward people are given a greater freedom in what they're able to achieve on their own computers. There are all kinds of different graphic design programs out there that give people the ability to design some outstanding looking advertisements whenever they want to.

It used to be that if you wanted to get anything done in regards to graphic design you needed to hire someone else out to do it for you before putting in your color printing order. This led to potential issues with when the project would actually be completed, and forced people to pair up various schedules to make sure things could be done on time.

My point here is that while it may not be your normal thing, there's no reason not to try your hand at some basic design work. The business card is one of the best forms of advertising to start out on.

There are plenty of programs for you to choose from, such as InDesign or Adobe Photoshop. Take a look at the features all of the different programs offer and try to find one that works best for you.

Once you have that out of the way the time comes to start designing.

But the real question that still needs to be answered is why should you bother to design it yourself? I've mentioned the issue with conflicting schedules and other potential problems, but that's not the really important reason to design your own business cards.

A business card is one of the most personal forms of advertising you will ever create. This isn't the same as a poster or a brochure. Other forms of advertising are going to be more about the company and less about an individual person. But when you hand someone a business card, quite often you are there in person doing it. The way they view you is going to impact how they view that business card and vise versa.

You want there to be a strong bond between you and the card you're handing out, because the more unique business cards are going to be the ones people notice, and quite often the unique ones are also the personal business cards. Someone took the time to say, "This is what I want with my card and I'm going to make sure I get it," and people can tell when looking at the card.

You need to take pride in your business card, and it's always easier to take pride in something you made yourself. A lot of business cards don't need to be the most advanced forms of graphic designing. While a lot of other forms of color printing might be beyond your expertise, that doesn't mean you can't design a great business card.

The next time you hand someone a card, make sure you're handing them something that means a lot to you.

For comments and inquiries about the article visit: Color Printing

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Saturday, November 22nd 2008