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Creative Ways to Make Dynamite Postcards |
Article Submitted by: karen grahams
Tuesday, 21 July 2009
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In addition to your usual marketing spiel, here are some creative ideas for you to utilize to make your postcard printing more effective and compelling: 1- Use the back side of your print postcards. We often ignore and forget this very important side of our postcards. The back side is another big space for you to tell more of what you can offer your target clients. Use the back side to convey other information that can bring value to your offer. Design your postcard printing in a way that would make it known to your clients and prospects that you still have more information at the back of your cards. 2- Always state your Unique Selling Proposition or USP. What makes you so special? How are you different from your competition? Give your clients and prospects a reason to take your offer. And make it known to them why it would be to their benefit that they don't forget about you. 3- Design a unique shape for your postcard. Don't stop with the rectangular shape. There are a hundred possibilities for you to design a shape and size for your print postcards to help you stand out. 4- Add tips and how-to's related to your business. Include information on how they can get great services. Just make sure that you put an angle to your suggestions that would lean towards your capabilities and how good you are. 5- Hint on important dates that would make them think of you. Include a calendar while you're at it. Make sure that the dates you put in your postcard printing would point out the services you can offer. 6- Use it as a coupon for your target clients. When they bring your postcard to your shop, they can get a free gift or a special discount on their first purchase. Don't forget to include an expiration date to initiate urgency to your offer. 7- You can also use your print postcards as a frequent-rewards card where every time your clients buy something from you, they can avail of a gift or a special discount after a certain number of purchases. 8- Include other information that is not a staple when marketing your business, e.g. your website URL, your blog spot, email address, and if you have an online networking site. These are just a few ideas to help you make your postcard printing work for you. Don't be constrained with what is the norm in designing your postcards. Give them a few twists here and there and watch how your business can soar from your marketing campaign. For comments and inquiries about the article visit Postcard Printing and Print Postcards Article Source: http://www.ArticleBlast.com |
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