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A Royal Impression |
Written by charen smith
Tuesday, 23 September 2008
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Business cards have been a staple of doing business for a long time now - becoming popular during the heyday of Victorian aristocracy. The aristocrats really knew how to do it too. All the ostentation of family crests and gold engraving really must have made an impression. You don't have to have the coffers of a kingdom to have an effective and attractive business card, though, at least as long as you don't mind gold colored ink instead of actual engraved gold. With that in mind, let me offer a few tips that can help you make a good impression with your own custom business cards. What's in a name - Feature your company name prominently, with your name and title printed in smaller text. There's a good reason for this. One way or another, the first thing the recipient of your card is going to want to know is why you are handing them your card and what you are promoting. Leading with your company establishes this information in an eye catching way. While your ego may cry for your name in all caps and bold lettering, you should remember that, first and foremost, you are representing the company name in your business dealings. Enough is enough - Don't take up too much space listing all the ways you can be contacted. Sure, you may have five e-mail addresses, a half dozen fax machines, three cell phones and a walkie talkie, but do the recipients of your business cards really need all of those contact points? No, listing your phone, fax, and email address is quite enough. Personal cell phone numbers and beeper numbers can be given out verbally, when and if it becomes necessary in the course of doing business. Don't waste space - I can't tell you the number of blank backed business cards I've received over the years and it still makes no sense to me. In fact it makes me feel stupid for flipping the card over in the first place. It's such a waste too, when all that empty space could be put to use with creative and useful things, like maps, product photos, company motto's or even a nice inspirational quote. The last bit of advice I'll leave you with is, don't try to take the cheap route with your printing. Business cards are one of the most inexpensive marketing tools at your disposal, so cutting corners isn‘t going to save you much and you'll likely end up with a lackluster, uninspiring card. Sure, you might not be calling on royalty in your daily business interactions, but there's no reason you shouldn't have a regal looking business card. For comments and inquiries about the article visit Custom Business Cards Article Source: http://www.ArticleBlast.com |
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