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4 What Not To Do With Your Catalogs |
Article Submitted by: Lynne Saarte
Saturday, 23 January 2010
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Many people cheat on certain aspects of catalog printing.
It may be to cut the cost of production or it might even be a
limitation of the catalog printing company, but the fact of the matter
is that it sometimes happens. The catalog printing can become less than
ideal, though it might look okay at first. I must warn you though that
while some of these cheats are forgivable in the name of cutting cost,
there are still things you should not cheat on in the production of
your color catalogs. Let me tell you about the four that are most
crucial. 1. Do not cheat on the paper quality. While you can take out the special chemical coatings and such for the finishing touches of the paper, the paper quality itself should always be a concern for you. You should not cheat on the paper quality since it is basis for the catalog's physical integrity. Some paper stocks might look good, but they will deteriorate quite easily cutting the color catalogs lifetime short. That is why you should always choose thicker more durable paper stocks when printing catalogs. Always ask your catalog printing company for the best paper stocks they can offer. 2. Do not cheat on the binding. Catalogs like books usually have their pages specially bound together. This binding can vary form catalog to catalog, but it is always important not to cheat on it and just use something reliable. The binding is part of the catalog's overall integrity and a weak and cheap binding method such as stapling or just "tight folding" can cause the color catalog to fail. The catalogs might easily fall apart when moved around when this happens. So if you want to keep your catalogs quite complete when you get them to readers, it is best not to cheat on binding and spend as much as you can on it. If you can, try to bind them with more than just small staples and go for methods like "perfect binding" or string binding.. 3. Never cheat on the product images. It is also important that you never cheat on the composition and quality of your product images. Those images are the primary tools catalogs have of selling its products. If you cheat on them by using stock photos and low resolution shots, you will only make your color catalogs look amateurish and untrustworthy. So always try and make your own product images on high resolution. Keep your images crisp, clear and clean so that people can really be impressed by them. Don't ever cheat on picture quality or you will face the consequences. 4. Never cheat on the product description. Finally, never ever cheat on the product description. While you might probably have the habit of embellishing some of a product's good point, it is very important that people know everything about your product so that they can accurately judge if they really want it. So make your product description as precise and as complete as possible for the sake of your readers and don't cheat on the details. Most readers will appreciate the completeness information and its honesty. So make sure that these aspects are done quite good and never ever cheat on them with something that is inferior. Good catalog printing means not doing shortcuts that can endanger the quality and efficiency of the catalog. Make your catalogs the best that they can be without cheating and you will reap long and lasting rewards from them. For comments and inquiries about the article visit: Catalog Printing Company Article Source: http://www.ArticleBlast.com |
About The Author:
Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and other online business strategies.
Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and other online business strategies.
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