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Google Adword Tips |
Written by Dale Estes
Tuesday, 04 September 2007
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Campaign - A campaign consists of one or more Ad Groups. The ads in a given campaign share the same daily budget, language and country targeting, end dates, and distribution options. Impression (Impr.) - The number of impressions is the number of times an ad is displayed on Google or the Google Network. Ad Group - An Ad Group contains one or more ads targeting one set of keywords. You set the maximum price you want to pay for an Ad Group keyword list or for individual keywords within the Ad Group. Keyword Matching Options - There are four types of keyword matching: broad matching, exact matching, phrase matching, and negative keywords. These options help you refine your ad targeting on Google search pages. Maximum cost-per-impression (CPM) - With site-targeted ad campaigns, you choose the maximum cost per thousand impressions (Max CPM) you are willing to pay. As with Max CPC, the AdWords Discounter automatically reduces his amount so that the actual CPM you are charged is the minimum necessary to keep your position on the page. Maximum cost-per-click (CPC) - With keyword-targeted ad campaigns, you choose the maximum cost-per-click (Max CPC) you are willing to pay. Their AdWords Discounter automatically reduces this amount so that the actual CPC you are charged is just one cent more than the minimum necessary to keep your position on the page. You get to write your own ads and the better the ad the better chance you have to be clicked on. This is instant traffic to your site. You literally can be on page one of any keyword phrase you bid on in minutes. As a precaution until you know what you are doing you are better off not to bid on the major keywords in your niche because you will spend a small fortune in a matter of minutes. Bidding on lesser searched keywords is a way to get very specific traffic for a fraction of what you would spend on higher searched key words. Article Source: http://www.ArticleBlast.com |
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