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Online casinos are terrified of high rollers

Written by Annabel Graham

Sunday, 23 April 2006

We were chatting with an analyst the other day about the shape of the market and where the ‘next big thing' was going to come from. He has contacts that would be prepared to invest heavily in an online casino if there was an angle. Why did he need an angle? Well in turns out that our Casino Genie customers are right (well done all of you!). This analyst believes that 99% of casinos offer the same gaming experience with no regard to customer experience or service levels. ‘It's too expensive to be different and no one wants to take the risk.'. So anyway back to that angle story. What are the options? Students? Too poor but may be if we could nurture the right ones for the future. But non too ethical. Silver surfers? May be but they don't like to look at themselves that way in the sector. Plus what are you going to do? Have bigger writing and have chat rooms where we could talk about the old days when gambling was played by real men, not these ‘new man, Texas Hold'em types'. We kicked this idea around for a while but decided that there were too many barriers, like the technology and let's face it - ‘old dog, new tricks'. Nah. The Pink Ticket - Been done to death plus it would be patronizing for us to do so. Porntastic Play - This had to be the winner. Late night bonuses; naked bodies running around the screen in games of live video cam strip poker; man primal need to conquer. This hasn't been done properly (the term properly is relative) by anyone else. We could do this ourselves. We'd be billionaires. But then there was the sudden commercial realization that something like this could never happen as our wives wouldn't let us. So what other groups are there? I know said Will, "Rich people. In fact, not rich people. Really, really, really rich people." "Genius.", I cried. "Idiots.", the analyst said. "But why not?", I said. The reasons were simple. High rollers don't like online casinos as there is no online casino set up to cater for them. Allegedly not even The Ritz Club London and nor VIP Casino. Really, really, really rich people have expectations. The site must be truly exclusive. They want things free. They require personal handling. They are usually well educated and risk averse. They also have large sums of money which they are prepared to win or lose. If they win they win big. The casino loses big. The casino also has the pay lots of money nurture the customer for that risk. Therefore most casinos go for the mass market. The mass market loses more collectively. The mass market doesn't terrify the casinos as they are generally ‘not so good at gambling'. Thus the story goes and thus be prepared for nothing but average casino experiences for the next two years until someone decides that they will do things differently just like Walter ‘Puggy' Pearson's Freeze Out idea in 1972 for tournaments. Jon Hingston is the Customer Satisfaction Manager for Casino Genie ( http://www.casinogenie.co.uk ), an independent online casino review site. Genie has reviewed over 600 online casinos. In addition, over 5,000 online gamblers have reviewed and ranked those casinos by 7 criteria to provide the world's largest independent online casino review service.

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About The Author:

Jon Hingston is the Customer Satisfaction Manager for Casino Genie ( http://www.casinogenie.co.uk ), an independent online casino review site. Genie has reviewed over 600 online casinos. In addition, over 5,000 online gamblers have reviewed and ranked those casinos by 7 criteria to provide the world's largest independent online casino review service.

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