The successor to last year's successful entry-level PowerShot A460, the new 7.1 megapixel A470 model has undergone a striking external makeover, matched dramatically by a number of key internal enhancements. The PowerShot A470 is a stylish and compact model, that is available in four different color accents - blue, red, orange and gray - over a contoured metallic finish body that highlights the camera's new design and reflects the camera user's individuality, personality and taste.

The emphasis on the new Canon PowerShot A470 digital compact is on taking the hassle out of everyday image-making, while providing Canon's hallmark design and manufacturing excellence. Canon leads the field in image quality because it relies on intelligent solutions, not quick fixes," said Mogens Jensen, Head of Canon Consumer Imaging Europe. "The newly released Canon digital camera incorporates class-leading features to combat common problems like camera shake and subject blur, without sacrificing overall image quality.

With new Motion Detection Technology, Canon provides a comprehensive and intelligent solution to blur. Activated in High ISO Auto mode, Motion Detection Technology takes information from multiple sources - Face Detection Technology, scene brightness and subject movement. The Canon A470 then calculates the minimum boost in ISO levels (between ISO 80-800) necessary to compensate for that motion. The wide range of inputs and precision of the Motion Detection algorithms ensure that Canon's system avoids trading reduced blur for an unnecessary increase in image noise.

The lens-shift type optical Image Stabilizer lens found in the Digital IXUS 80 IS and PowerShot A590 IS also contributes to low-noise images. It uses a moveable lens element - rather than a boost in ISO - to counteract the effects of camera-shake, with no accompanying increase in noise. This makes cameras with IS and Motion Detection Technology doubly effective against blur: Motion Detection Technology takes IS into account when calculating ISO levels, thus increasing image quality even further.

Face Detection White Balance and Face Select & Track are included in all four models, enhancing portraits and people shots taken in a wide range of situations. Face Detection White Balance sets the white balance for the face detection frame, in addition to the focus, exposure and flash set by previous versions of Face Detection. The result is portraits with natural skin tones, in all environments whether lit by artificial, natural, or mixed light sources. Face Select & Track follows a user-selected face around the frame, ensuring that the best results are achieved at the moment the photographer shoots.

Red-Eye Correction is enhanced for 2008. In addition to Red-Eye Correction in playback, each of the models now features automatic Red-Eye Correction in shooting. Auto Red-Eye Correction detects and removes red-eye as the user shoots, for natural, red-eye free images.

New AF Point Zoom allows the photographer to magnify the AF frame when the shutter button is pressed half way, so that facial expressions can be checked before shooting. AF performance in low light has been significantly improved to achieve focus in scenes at around one stop darker, so that users can now take excellent shots in low-light conditions where they would have been unobtainable before.

Canon PowerShot A470

• 7.1 Megapixels

• 3.4x optical zoom

• 2.5" LCD monitor

• Available in four colours

Article Source: http://www.ArticleBlast.com