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Charleston small business franchise - Charleston magazine publishing franchise |
Written by Adam Morien
Friday, 18 April 2008
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The key to establishing affluent clientele and creating a product or service that appeals to high culture is distinction. As a Charleston small business franchise owner, your goal should be to cater to your market in a way that says, "You don't have to go out looking for the information you need. We'll bring it to you in a professional manner, with respect for your time, and we'll focus solely on your needs." To do this with your Charleston magazine publishing franchise, you'll need to exercise some restraint and avoid hustling your properties or clients out in newspapers or on Craigslist.org, which some upscale homebuyers may view as distasteful. When you're catering to homebuyers who are looking to purchase four million dollar homes, think BIG. Think swanky gala art show in Uptown New York with sparkling Champagne and cocktail dresses (versus hustling artwork on the boardwalk of Venice Beach). Think Mercedes Benz test drive down the Pacific Coast Highway (versus driving a 100,000 mile, used Monte Carlo around the dealership parking lot). Think Hilton Hotel (versus Backpacker's Hostel). And think Filet Mignon (versus NY Strip steak). To make the most of your Charleston magazine publishing franchise, you'll want this audience on your side. Luxury Home Magazine, which began in Portland Oregon, is looking to expand to your area, offering you a unique Charleston small business franchise opportunity. The good news? Your market has its own niche and this niche has money. Most real estate agents focus on the softer sales and properties that are $200,000 or less. However, the most experienced sales agents are taking it to the next level, leading affluent clients on a personal journey to find the lifestyle of their dreams. These friendly, doting realtors will become your best friends. You're working for them and they're working for you in a rewarding partnership. The fact that most realtors focus on the lower end properties means that Luxury Home Magazine has few competitors. Just to be safe, LHM has taken steps to ensure they're a cut above the rest and the top luxury real estate publication nationwide. The moment you pick up the magazine of your Charleston magazine publishing franchise-to-be, you'll notice that it's somewhat heavy and it's larger than other magazines. Some say it's actually a coffee table book that can be featured in the houses of the rich and famous, just waiting to be opened up, enticing its viewers to take a moment from their hectic lives and dream a little. Across the glossy pages, there are flowery descriptions and professionally captured photography - offering potential homebuyers everything they need to know about the featured properties, without having to leave the house. The first part of running a successful Charleston small business franchise is loving your product and truly believing that it dominates the competition in every way. The second part of running a successful Charleston business franchise is knowing what you're doing. It can be challenging to run a franchise in the first few months, which is why the Luxury Home Magazine team is poised and ready to guide you with their leadership, intelligence and experience, whether you've been down the Charleston magazine publishing franchise road before or not. Article Source: http://www.ArticleBlast.com |
About The Author:
As a Charleston small business franchise owner, your goal should be to cater to your market in a way that says, "You don't have to go out looking for the information you need. We'll bring it to you in a professional manner, with respect for your time, Luxury Home Magazine will focus solely on your Charleston magazine publishing franchise needs.
As a Charleston small business franchise owner, your goal should be to cater to your market in a way that says, "You don't have to go out looking for the information you need. We'll bring it to you in a professional manner, with respect for your time, Luxury Home Magazine will focus solely on your Charleston magazine publishing franchise needs.
You are welcome to publish this article free of charge on your website, newsletter, or e-zine, provided:
- You don't change the article in any way
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- It is also recommended that you provide a courtesy copy of your publication to the author of the article
