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Recurring Billing and Recurring Credit card processing
Article Submitted by: Jack chevalier

Thursday, 10 July 2008

Client base is the core of any business. The way you treat your existing customers is so important to retain them, while you continue to acquire new ones. Profit comes from repeated business. That in turn makes it necessary for merchants to offer their existing and loyal customers the benefit of recurring billing and recurring credit card processing.

This means more work, hence an increase in overhead costs. Technology makes it possible to automate recurring billing, which minimizes the overhead costs and improves profit. A virtual terminal and/or a payment gateway may be used to ensure effective transfer of funds.

Before you start with recurring billing and recurring credit card processing, do obtain prior permission from the customers. Most customers immediately agree, as automated recurring billing also helps them in keeping track of payments and streamlines their accounting process.

10 benefits of automated recurring billing and recurring credit card processing
Accuracy of the bill is achieved. Updated prices can be reflected immediately. Also, where the bill consists of a long list of items, often times totaling errors creep up. Automated recurring billing ensures greater accuracy.
The bill collection process is smoothly started on time, thereby avoiding lost interest on delayed payments due to delayed bill submissions. With automated recurring billing, the bill is always sent on time.
The customers know the time and date of the arrival of the bill, and thus it facilitates them in drawing up their plan as to the payment of the same.
Security is enhanced. There is no need for merchants to store sensitive information like credit card numbers at their end, thereby eliminating the risk of sensitive information being corrupted, stolen, or compromised.
Confidence and loyalty is increased.
Costs are significantly reduced due to the replacement of manual billing.
Office space occupied for manual billing purposes is released and can be put to other use.
Modest additional fees charged. Usually, merchant account providers charge $5 - $15 dollars more per month when providing a recurring payment option.
Customer care is improved by advance notifications of expirations of credit card and more.
Automated recurring billing and recurring credit card processing saves time.

Businesses likely to use automated recurring billing and recurring credit card processing include:
1.Manufacturers: All manufacturers benefit greatly with automated recurring billing system as they sell their products on a regular basis to their distributors.
2.Intermediaries: Distributors sell the products purchased from the manufacturers to wholesalers, who in turn sell it to retailers and brokers, from where it reaches the end user. These intermediaries can enjoy the benefits of automated recurring billing.
3.Retailers: Retailers can use recurring billing for their list of loyal customers, who regularly purchase from their outlets.
4.Professionals: Other professionals too sell their services repeatedly to certain customers, and thus they may benefit from automated recurring billing.
5.Municipal Services: Gas, oil, electric and water service-based companies place customers on monthly billing cycles, and consequently, need to implement recurring billing and recurring credit card processing.

Recurring billing and recurring Credit card processing can successfully take away the manual recurring billing work from the overall work of any manufacturer, intermediary, retailer, or professional. It's easy, fast, and reliable with honest merchant account providers and payment gateways, a necessity for any growing business.

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