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Obsessions of a designer world |
Article Submitted by: Martin Baron
Saturday, 13 March 2010
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There are several obsessions present in modern western culture that strongly contribute to influencing social standing and peer groups. From technology crazes , musical fads, entertainment such as popular television and even down to fashion in magazines effecting the clothing we buy. All these obsessions seem to have a base in the media we are bombarded with in so many different forms such as product placement, television advertisements, pop-up ads on the internet, radio plugging, magazines, news papers, billboard advertisement - this list just goes on and on. There are even virtual environments on gaming consoles with online communities giving the general masses access to shopping and new from there couch or bed or desk at home. It's quite scary just how much of an effect these avenues can have on different social groups, sometimes it seems as though the whole planet is caught in some kind of hypnotic trance, being told what to buy, how fast to buy it, what's in fashion, what's bad for your health, what's good for your health, who's reputable and who's not. What ever happened to freedom of choice? I means were all intelligent adults for the most part aren't we and capable of making independent decisions? I think the problem is some of the influences are more subtle than we realise with certain colours and word play designed to effect us at the sub-conscious level. Take walking through a busy city centre for example, you are bombarded by a whole host of advertisements designed to draw you in for that ever so important sale. Many of the more deliberate examples of this are from the fashion industry in my opinion as they often place the latest and most expensive clothing pieces together from designer such as henleys in a nice presented window display while not showing the price tag that would send you running and normally place these displays next to an enormous "big sale" or "50% off sale" sign to mislead you long enough to get you in the store so a group of well trained sales people dressed in the latest designer must have's can make you feel bad about coming out in your oldest an comfiest pair of jeans. Basically you are deceived to get you in the store and then guilt tripped into making a purchase. We've all done it I'm sure, broke half way through a month and just window shopping when you get shown the latest designer jeans, a funky new season's t shirt or even henleys jackets you want and probably shouldn't really put on your credit card but by now you've tried them on and feel like you almost owe it to the store employee who has been waiting like a hawk for you to come out so they can pile you with compliments about how good they look on you. There may never be an end to this unless we all try to break from tradition and spend time to go a little further afield to find items from those smaller companies that still believe in high quality products at a reasonable price but who can afford to compete with the endless advertising budget of huge corporations and companies. We can but try. Article Source: http://www.ArticleBlast.com |
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