People may come in all shapes and sizes, but that's not to say people have to accept the shape or size they find themselves in.

Indeed, much in the same way as people can style their hair, polish their teeth, pierce their ears, wear scents, administer make-up and even tattoo themselves from head to toe, people can cosmetically alter their entire look too.

The fashion models that parade across the catwalks are chosen for their supposed beauty and photogenic qualities. Beauty is a very subjective thing and there is no right or wrong answer in terms of what's beautiful and what's not.

Beauty may be in the eye of the beholder, but the fact remains that many people feel that the way they look is a reflection of who they are and therefore looks can affect confidence and attitudes.

Furthermore, cosmetic surgery may have somewhat of a reputation as being predominantly ‘women only' territory, but nothing could be further from the truth.

Figures recently released by the British Association of Aesthetic Plastic Surgeons (BAAPS) revealed that cosmetic surgery in men increased by over a fifth between 2008 and 2009, whilst more specifically, breast reduction procedures in men increased by well over three quarters over the same period.

The fact that a typically female-only procedure such as breast reduction is seeing such a sharp rise in men is testament to the overall trend of an increasing acceptability of plastic surgery and also increasing safety in cosmetic surgery techniques.

It's not just breast reduction procedures that are on the rise in men. Everything from face/neck lifts, liposuction and blepharoplasty (eyelid surgery), to Abdominoplasty (tummy tuck), Rhinoplasty (nose job) and Otoplasty (ear correction) are all on the increase in the UK male population too.

After breast reduction, brow lifts saw the biggest increase in men, with more than a 50% increase between 2008 and 2009, perhaps a sign that men are yearning to look young for longer.

Being concerned with personal appearance is no longer a badge of femininity. The 1990s saw the emergence of the metrosexual male, an urban man with a genuine interest in his own appearance and lifestyle. This is reflected in the countless magazines and cosmetic products now aimed at males.

As the statistics show, this trend is continuing with cosmetic surgery, with more and more men seeking to take control of their appearance. It is their body, after all, so it makes sense that they have the choice.

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