Toys are big business and developers spend big money on trying to get ahead of competitors. How do they do it? They spy on kids at play. At company provided play centers interested promoters select groups of toys mix in children, sit back, observe. Which toys & games will most likely succeed? It's as if they know, if you want the truth about anything, ask a kid.

Children also find toys big business. On the news this past season, groups of children at one school, in line with the season, agreed to forgo one of their toys to give to those without. With children like that, need we worry about the future?

For our display we have make believe showrooms and lets suppose we are displaying childrens toys and learning which ones eager children everywhere are putting on their imaginary lists. For this purpose we are children and not grandmothers sneaking a peak into what is available. What will we choose?

1. NCAA Youth, a football.
What boy of any age does not want another football. Either the last one is now in tatters with all the stuffing falling out, or we have lost it. Maybe we left it out in the yard over the winter, having abandoned it during this past joyous season. We much preferred to sit with dad, munch popcorn, play with our monster robots and pretend we were watching the The Ohio State Buckeyes.

2. Computer Cool School
At about age five it is time to get your very own computer just like your older brother and parents have. Of course at first it is hard to figure out, but once you hit the first grade it becomes easier. Besides, this is one cool tool that mom also likes to play with and since quality time is valuable, we little ones like to make the most of what we can get.

3. Sponge Bob Adventures

There is something adoring and everlasting about this square, cool, impeccably dressed little rogue. Whatever, he delights kids. It's a great boy's toy but little girls get all bright eyed and mushy when he's around. In all his various makeovers -- to keep him popular and sought after -- he has been a hit for many years.

4. Huffy Green Machine
This is nothing more than a souped up tricycle. Every little boy and girl must have one. Why not add a touch of environmental awareness and green conditioning thrown in to up the price somewhat, promoters probably ask.

5. Playstation Three
Games will never be the same after Playstation showed boys what fun game playing could be, compared to boys toys. They, to keep up with the times and their competitors, upgrade from time to time. As I said toys for children is the biggest game around.

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