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Why all the Fuss about Attraction Marketing |
Article Submitted by: Reginald Liggins
Friday, 19 March 2010
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Attraction Marketing is not a new phenomenom, but it is all the rage in today's network marketing/MLM industry. However, it flies in the face of a lot of the "old-school" or traditional marketers, who have seen marketing fads come and go, and believe in the value of the hard work of face-to-face prospecting and sales. Attraction Marketing is all about positioning yourself to have prospects come after you, as Mike Dillard would say, "with credit card in hand, ready to buy". But before we get too far into Attraction Marketing, lets look at where we came from. We are all aware of what Seth Godin calls "Interruption Marketing". We are confronted with it all day everyday, pretty much everywhere we go. We are interrupted by a constant bombardment of television and radio ads, when trying to enjoy our favorite programs. You get on a city bus, and there are generally advertisements alongside the outside of the vehicle, as well as all throughout the interior. You're pitched products in the urinals of public restrooms, along the sides of building, on your grocery carts, public benches, airports, everywhere you go there are advertisements of some sort clamoring for our attention. If we didn't learn to block most of it out, we'd go crazy from all of the sensory input. Interruption marketing takes the form of spam or cold-calling by today's network marketers, promising you all kinds of riches if you join their program. Of course, there are those old friends or relatives that suddenly reappear in your life after long absences, and you're real flattered that they thought of you until they start trying to get you to come to a meeting to see this wonderful opportunity they came across. And in almost every case, they are trying to sell you something that you have no interest in buying. Attraction marketing has its roots in yet another Seth Godin popularized term, "Permission-based marketing". According to Seth, this alternative to Interruption Marketing "offers the consumer an opportunity to volunteer to be marketed to", and by only talking to volunteers this "guarantees that consumers pay more attention to the marketing message". Mike Dillard, with his book "Magnetic Sponsoring" took the idea of Attraction Marketing to a whole new level and attracted tons of followers who grabbed these concepts and ran with them. I mean, who would you rather talk to about your business, a potentially hostile stranger or somebody who is calling you because they are interested in your business or in something else you have to offer? The latter, I'm sure. Mike teaches you how to market yourself as opposed to a business or a product, since people tend to join people instead of businesses. He teaches you how to position yourself as a leader with something of value to offer to people. He introduces the concept of the 'funded proposal', where instead of pitching your business on the front-end you, you offer an inexpensive generic product to the prospect to generate revenue to fund your advertising. He teaches you to first develop a relationship with the prospect, and THEN introduce your business after a relationship and TRUST is established. I highly recommend "Magnetic Sponsoring" to everyone who has a interest in marketing and/or sales, online and offline. The founders of MyLeadSystemPro (MLSP), aka MLMLeadSystemPro, took these ideas and others and created the ideal automated Attraction Marketing system. MLSP is also the premier attraction marketing training system in the world. MLSP addresses the four major problems faced by network marketers, namely a lack of: leads, money, marketing training and duplication. They address the lack of leads by training you on a variety of ways to generate tons of traffic to your website(s), including social marketing strategies, article, video, and search engine marketing strategies, to name a few. They address the problem of cash-flow by adopting Mike Dillard's funded proposal idea, and using a sales funnel that contains almost 20 marketing tools and affiliate programs (including Mike Dillard's "Magnetic Sponsoring") that one can market on the front-end to create immediate multiple income streams. They address the lack of training by teaching the lead generation strategies mentioned above, prospecting, closing sales, personal branding, how to position yourself as a leader, etc. It is truly a world-class internet marketing education. And finally,they address the lack of duplication by giving you an automated duplicatable system that basically allows you to create a serious web presence that attracts prospects to you in droves. If you have any interest becoming a true marketing professional and attracting prospects to you, you owe it to yourself to checkout MLSP. As the great Jim Rohn once said, "Formal education will make you a living; self-education will make you a fortune." So you should really learn how to market. Learn how to work smart as well as hard, and I will see you at the top. Article Source: http://www.ArticleBlast.com |
About The Author:
If you want to explode any home business and become a top sponsor, then you need to click: MyLeadSystemPro to check out the automated marketing system that Reginald uses to generate multiple streams of income! We hope you enjoyed reading this Attraction Marketing Review article. Reginald Liggins is an internet business trainer and coach who resides outside of Portland in Beaverton, OR. Reginald can be reached at reggie@superbodymagic.com
If you want to explode any home business and become a top sponsor, then you need to click: MyLeadSystemPro to check out the automated marketing system that Reginald uses to generate multiple streams of income! We hope you enjoyed reading this Attraction Marketing Review article. Reginald Liggins is an internet business trainer and coach who resides outside of Portland in Beaverton, OR. Reginald can be reached at reggie@superbodymagic.com
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