In fact, many marketers would argue that these pieces of paper, whether full color or printed on glossy stock can provide you with the result you expect - an increased turn out of revenue.

And not only is it an effective way to reach out to your target audience, your flyers are so cost effective that you will be able to save your budget as well as your time.

But others believe otherwise. According to them, flyers don't really provide the opportunity you need to successfully run your advertising campaign. For one thing, these pieces of paper cost anywhere between $100 to $200 on the average when printed. This is especially true if you're just looking at a few club flyers printing pieces to announce your special event.

Second, your print ad has an expiration date that links to your event or product and service. This would mean that you would eventually have a stack of useless flyers lying around if you haven't been able to distribute all of them.

Third, some would even argue that flyer printing using CMYK inks can be detrimental to the environment because flyers are being littered all over, especially those that have not been able to get in the hands of potential customers.

Nevertheless, despite all of these arguments, I still believe that flyers do work their magic when it comes to promoting your business to your target audience. Its effectiveness however, depends on the quality and value you provide in your print ad. And don't forget too the importance of where you're distributing them.

When you are able to get them in the hands of your target market, then your flyers will work their hardest to promote your business. Let's face it, any type of print ad, be it brochures or posters, if they don't go to where they should be will not be effective at all. The key is to hand them out to the right people, and not just to everybody that comes your way. The more you focus your distribution, the better it is for the right prospects to respond accordingly and take action on your message.