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The Two Sides Of A Postcard |
Written by Janice Jenkins
Wednesday, 06 August 2008
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Postcards are very good marketing tools. Of all the types of advertising literature that businesses use, postcards are perhaps the most commonly read by customers. Studies have shown that somewhere between 70 and 90% of postcard recipients actually read the postcards they receive in the mail. No other direct mail literature even comes close to that type of performance. But just because a customer reads your postcards does not mean that he or she is going to act on it. Your postcards have to be designed correctly and distributed to the right people in order to be effective. Let us go over some ideas for you to consider when you plan your next postcard printing project. Our ideas will be divided between what you put on the front page and what you put on the back page. The Front The front of the postcard will be the first thing that the customer sees. Remember how we said that over 70% of people will look at your postcard? Well, only about 25% of them are actually going to look at it closely. Whether or not they do is determined by how attractive your front side is. The front side is where you want to make the customer think that you have something worth looking at. Use compelling language that tells the customer that you have something good to offer. Include a special deal or announcement or some statistical data that supports your efforts. Throw in some enticing images or pictures that relate to your company in some way. That could include pictures of your employees or of a loyal customer. You could include images of your store or some of your products. Whatever it is, make it something that the reader will like to look at. The Back The back of your postcard always includes two things: the stamp and the address. So you are somewhat limited space wise. Make sure you do not design anything to take the place of those two items, or you will not be able to send out your postcards without some major revisions. On the back of your postcards, you want to use simple language to try and close the sale. Tell your customer, in a very brief way, why he or she should investigate your company more closely. Tell them how they can take advantage of your services, whether by visiting your store or checking out your website or whatever the case may be. The key to the back side is to be clear and brief. As we said, there is not a whole lot of room with which to work on the back, so you have to be concise. But concise does not mean useless. Use short but enticing language on this side of the card. For comments and inquiries about the article visit: Postcard Printing Article Source: http://www.ArticleBlast.com |
About The Author:
Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
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