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It used to be that if you wanted to buy a musical
instrument, you had to find a nearby music store and find time to get there.
This traditional method can be inconvenient and sometimes even impossible with
busy schedules and limited local options. The music store may not have your
preferred instrument in stock, it may be too far away or you simply may not
have the time to get there.
Fortunately, the Internet makes it very simple to purchase
musical instruments online. However, it may feel like you are taking a leap of
faith by purchasing such a costly item without first playing the instrument,
listening to it or even holding it in your hands.
Other issues can arise once you make the step to purchase —
the instrument could arrive at your door damaged, the music store might charge
you the wrong amount or send you the wrong item. It is imperative to be able to
trust the source that you are buying from before
you make the purchase, so that if a problem does arise, you can be assured
that it will be resolved.
Here are 10 questions you should ask in order to ensure
satisfaction with your online musical instrument purchase:
- How long has the online music store been in business? There
are many "fly-by-night" stores on the Internet. One way to make sure you
are not ripped off is to find out how long the store has been conducting
business online. It's common for a company to list how long they have been
providing services on the "About Us" section of its website. If you cannot
find the answer on the website, try calling the store to find out.
- Does the online music store have a phone number? If a company
does not list a phone number on their website, it's a sign that they may
not make contact with their customers over the phone. Communicating solely
through email may complicate your purchase should any problems arise down
the line.
- Is the website secure? If the website does not have an SSL
(Secure Sockets Layer) certificate, you may want to think twice before
sending your credit card information to them. Digicert is a trustworthy
company that provides SSL certificates to websites that meet encryption
and authentication guidelines. McAfee Secure is another company that
protects websites from hackers, identity theft, credit card fraud and
viruses. Look for these badges — they often include a check mark or lock
icon — on websites for peace of mind that the online music store you are
purchasing from is taking all possible steps to ensure their website is secure,
which will keep your personal information safe.
- Does the online store have a physical location? Music stores
that are experienced in servicing in-store customers directly tend to have
more developed service policies, which will serve you as the customer
better. Check the "About Us" section of the website for information about
the music store's physical location.
- Does the music store have good customer service? One way to
find out is to call the music store before you purchase an instrument or
piece of equipment. By speaking with a store employee, you will get a
better sense of how knowledgeable the store and its staff is, should you
have any questions about your instrument once you purchase. N' Stuff Music
is a musical instrument store based in Pittsburgh, Pa., that focuses on
providing great customer service. As Justin Sarra, N' Stuff Music's Sales
Manager, explains, "We try to make every online customer feel as though
they are getting the same service online as they would if they walked
through our doors." If you plan on purchasing an instrument online, the
buying experience should be just as personal as if you went to the
brick-and-mortar store.
- Does the online music store have referrals or testimonials on
their website? Typically, an online store will not post any bad
comments about themselves on their website, for obvious reasons, but
having some recommendations and testimonials available for potential
customers is a good indication that the store is valued by its current
customers. If the online store has a forum, allowing website visitors to
post comments and ask questions about certain instruments, you can tell
that they are open and honest, and value customer opinions.
- Does the store respond to email? If you send the store an
email with a legitimate question about a particular instrument in their
inventory and they do not respond to your email within a reasonable
timeframe — one full business day — you can safely assume that your
business is not their priority.
- Does the music store have a good social media reputation?
Check to see if the store has an active profile on Facebook or Twitter and
if the store has a decent number of "friends" or "followers." Do they
interact with customers online, and do these interactions seem helpful?
You might consider contacting someone through a social media channel that
has made a purchase from the music store and inquire about their
experience. At the very least, you should perform an Internet search on
the store to see if anyone has published complaints about them online or
in blogs and forums. For example, searching "Music Store Name" and
"complaints" may provide you with details about the level of service the
store offers.
- What is their return policy? The music store should list its
return policy in clear detail on its website. If you change your mind
about an instrument or if it is slightly damaged, you should know what the
policy of the store is before making your purchase.
- Can you listen online? Does the store make it possible for you
to hear what the instrument sounds like online? Check for videos on the
music store's website or on YouTube that may feature the particular
instrument you are purchasing.
If you can find the answers to these questions, then online
shopping for the perfect guitar, drum set, keyboard or other musical
instruments will be a more positive experience. Do some comparison shopping —
often you can find instruments at a better price through online music stores,
but rem#mce_temp_url#ember that prices vary greatly from store to store. Article Source: http://www.ArticleBlast.com |