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Improving Your Search Engine Rankings with Page Titles
Article Submitted by: Whitney Segura

Thursday, 18 March 2010

Improving Your Search Engine Rankings with META Keyword Titles

Search engine optimization is a valuable process that can drive traffic to your web site and increase your sales. There are many components to search engine optimization including link popularity, keyword optimization, article marketing, and other methods. One of the methods used by professional search engine optimizers is using page titles to improve search engine rankings.

  • Using titles to improve your search engine optimization efforts will require research and experimentation, but SEO with titles can also improve your search engine rankings and help you generate higher profits and Free Organic Traffic.


What are page titles?

Page titles are the words that are shown at the top of your Internet browser window. These titles can be just a few words or several phrases linked together and can describe the products and services located on a particular web page.

  • Some page titles have simple phrases such as "Welcome" or "Home Page," but these titles will not help you to improve your search engine rankings.


What kind of words should be included in my page titles?

When you are creating page titles, you should avoid using your company name unless you are a well-known business that many people may search for by name. Using your company name in page titles only works well for recognized companies such as Hershey Foods or Martha Stewart Living Omnimedia.

  • If you're a small business owner and your name isn't well-recognized, you'll need to use words that describe your products and services instead of your company name.


How do I find words to use in my page titles?

Keyword research will help you to find words that can be used in your page titles to improve your search engine rankings, this will help you learn how to change as new important SEM changes come out. To conduct keyword research, compile a list of your desired keywords and then use a keyword research tool to find out how popular those terms are for the search engines.

  • You can also find out how competitive each keyword is by reviewing the keyword research reports. Once you do this research, you'll have a better idea of the words you can use successfully to optimize your web site.


How can I incorporate these words into my page titles?

  • Once you have done your research and come up with a list of keywords to use on your web site, you can start putting together page titles for each page.
  • Choose 3-5 keywords for each page and use these keywords in your page titles. There are some other tips to follow when creating page titles.
  • One is that you should not repeat the same keyword more than twice within the title.
  • Another is that you should avoid using the same words next to each other. Keep your page titles as short and descriptive as possible because some search engines only read a limited number of characters and ignore the rest.

Article Source: http://www.ArticleBlast.com

About The Author:

Whitney has been working as a professional search engine marketer for the past ten years, he currently is netting over two billion dollars a year.

You are welcome to publish this article free of charge on your website, newsletter, or e-zine, provided:

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