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Best Marketing ROI Strategies |
Written by Scott C. Margenau
Saturday, 08 December 2007
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MarketingSherpa has just released a new marketing survey, published in
their Search Marketing Benchmark Guide 2008, which indicated the top
marketing strategies with the best return on investment (ROI). Email marketing is considered the best ROI, with Search Engine Optimization and Paid Search Marketing (PPC) following right behind. How Search ROI Stacks up against the others: Marketing Tactic Low Value Tactic Strongest TacticGood ROIHard To Gauge House Email Marketing8% 25% 39% 8% Search Engine Optimization (SEO) 6% 18% 36% 21% Paid Search Marketing (PPC)13% 16% 35% 9% Public Relations 11% 12% 28% 30% Direct Mail 27% 12% 27% 11% Online Banners, etc. 43% 3% 16% 13% Print Advertising 35% 4% 13% 29% Source: MarketingSherpa, Inc. Search Marketing Benchmark Guide 2008. http://www.marketingsherpa.com/exs/Search08Excerpt.pdf ImageWorks is a marketing and branding firm located in Northern Virginia serving all of the US and International clients. Their core services include marketing strategy, web and graphic design, logo, corporate identity, web applications and other offline and online media strategies. ImageWorks is one of the first companies to have a truly interactive online project management system for advanced marketing services. Contact sales@imageworksstudio.com or call at 703 378-0000 for more information. Article Source: http://www.ArticleBlast.com |
About The Author:
Scott C. Margenau is president of ImageWorks Studio, an award-winning web design agency, marketing and branding firm specializing in online and off-line media in advertising, web development, brand development and promotion.
Scott C. Margenau is president of ImageWorks Studio, an award-winning web design agency, marketing and branding firm specializing in online and off-line media in advertising, web development, brand development and promotion.
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