|
5 Steps In The Catalog Printing Process |
Written by Lynne Saarte
Monday, 25 August 2008
|
When beginning a catalog business or even just adding them to your business, knowing what is involved in catalog printing will help you better prepare for this arduous task. Without a clear plan, catalogs can be so overwhelming that you may never get started. Below, the steps for the entire process are outlined so that your design goes smoothly. Purpose and Style All of the more detailed decisions can be more easily made when a strong purpose and style has already been chosen. Your purpose could be either to market products to other businesses or market to consumers. This step also involves deciding the size, whether or not to include a table of contents or index, and quantity. Choosing the style involves first knowing your audience so that each design element can be tailored to their needs and appetite. Next be sure your company has a clear image, and design the catalog to match this image. Consumers should be able to view your magazine and, without looking at the cover, know it is from your business. Design Teams Use a professional team of designers who have experience in catalog design. You will need to supply your notes on the purpose and style so that the designers can produce a catalog according to your terms. Contacting the design team ahead of time will increase your chances of having the catalog finished by the deadline. The entire process could take up to two months from designing to printing to mailing. Technical Information You will need to group items into similar categories for the design team to create a productive layout. Also provide such technicalities as the titles of items, pricing, numbers, and short descriptions. You may want to write your own extra text or leave that to the design team. Images Provide the designers with photographs of the products. Do not try to cut cost by using group photos. Individual pictures sell items better. Some products, such as clothing displayed by models, may look more appealing if photographed in scenery. When possible, though, use no background with a soft shadow for product pictures. Printing Find a wholesale catalog printing company since they can offer high quality at a lower cost. Make sure that they can print the style of catalog you need. Another plus when you are choosing a printer is that some will mail the catalogs directly from the warehouse to a list you provide. The key to a smooth catalog production process is simply sitting down and writing out a plan. Being prepared will help you to avoid any miscommunication with all parties involved, which also helps you meet your deadline. For comments and inquiries about the article visit: Catalog Printing Article Source: http://www.ArticleBlast.com |
About The Author:
Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and other online business strategies.
Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and other online business strategies.
You are welcome to publish this article free of charge on your website, newsletter, or e-zine, provided:
- You don't change the article in any way
- You include the entire article, including the "about the author" box
- All hyperlinks must remain intact, including email addresses, and the link to ArticleBlast.com at the bottom
- In doing so you agree to indemnify the article's author, and ArticleBlast.com and its directors, officers, employees and agents from and against all losses, claims, damages and liabilities which arise out of its use
- It is also recommended that you provide a courtesy copy of your publication to the author of the article
