Every website speaks a different language. The business perspective may be the same but language, tactics and strategies vary from one website to another. With a drastic cum dramatic change of trends in internet marketing, every digital marketing agency has honed up their skills and strategies. Over and all, the importance of customized 404 pages in search engine marketing has become a buzz among various digital agencies.

Visitors come to your site expecting something useful, informative or entertaining as per SEO directions or references. A bad link or error may end up landing your visitor to the 404 page. This is a tricky situation and not to neglect the fact that your 404 page plays a major role during one such situation. If the visitor finds your 404 page dull and boring with nothing striking to stay tuned, it's obvious that he will click the close button and visit other sites. To avoid one such annoying situation, here are some few tips about having a unique 404 page that will synonymously boost traffic in your site.

• Say it with words or with image(s) with an apology note about the error. For example, you can upload an image of a crying baby wailing out the message- ‘sorry this is my page not yours'

• If it is appropriate for your site, load some humor while re-directing visitors to the home page. For example you can say something like - ‘Oops! We are extremely sorry but you have landed up somewhere around Bermuda Triangle. To rescue yourself please re-locate back to the main page as soon as possible clicking the below link'. You can provide the link of the home page here.

• It is always advisable to install a prominent search box at the 404 page. This will be of great help to a lost visitor.

• Manage to provide a link of the home page where the visitors can re-locate anytime.

• Never use complex vocabularies as the content for your 404 page. It will literarily drive your visitors away. Maintain simple and plain content.

• Also provide links of other main areas of your site so that the visitor can explore and spend more time at your site

Take care of the above tips and don't miss out a valuable opportunity for customer retention because of a dull and boring 404 page.

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