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The Composition Of Vanity Numbers
Article Submitted by: Justin Davis

Monday, 16 August 2010

Have you noticed telephone numbers containing letters? These are vanity numbers. Usually, companies use their name or an abbreviation of their name and incorporate it in their contact numbers. Those are the letters that are found in the keypad of your telephone. You can actually choose any phone number. It can be the name of your company or any abbreviation of something.

The purpose of doing this is to increase memorability. It also increases the rates of response in advertising. It is easier to remember a word or phrase than a set of numbers. So much more if these words can be correlated to your business or your name. They are proven to increase response rates by 30-60% and generate twice as many calls as a standard phone number.

In the United States, they have used these numbers in toll-free numbers for the past thirty years. These vanity numbers usually start with 1-800, 1-866, 1-877, or 1-888. The most popular is 1-800. A toll-free vanity number is much easier to remember because it spells something that relates to the business or individual. Examples are 1-800-PAINTS for a paint company or 1-800-PIZZA for pizza delivery.

Call tracking is an added service h permits businesses to verify their incoming calls and know where these calls come from. This kind of added feature can allow managers to keep track of all their calls and make a database of leads. They can also export these data into other programs and improve personnel allocation basing on these call patterns.

This information also helps in tweaking advertising plans and media budgets by providing meticulous reports on specific media buys, like radio, television, cable and outdoor media, among others.

These numbers have become very popular and because of this, companies use them as their website. For instance, they use http://www.1800flowers.com so that people can easily memorize their website and they know how to contact them. This strategy has been proven to be successful and because of this many companies are jumping to join the bandwagon.

Article Source: http://www.ArticleBlast.com

About The Author:

If you want to begin using vanity 800 phone numbers, contact a service provider online for a faster, more convenient transaction. Get a free vanity number that is connected to your personal and business names. There's no reason why you shouldn't take advantage of its benefits.

You are welcome to publish this article free of charge on your website, newsletter, or e-zine, provided:

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