Online marketers understand the importance of getting top search engine rankings in major search engines. Therefore, they spend much time in optimizing website content, seeking inbound links, and optimizing title and Meta Tags. However, many of them ignore the fact that web design plays very important role in search engine optimization (SEO).

There are two types of website design namely static and dynamic website design. You can choose static or dynamic website design. Static design is based on simple HTML code and dynamic design is developed with advanced technologies based on the information provided in the database.

When you design your site you need to make it appealing to both your visitors and to the search engine spiders. Search engines read or crawl your site top to bottom, left to right. And so do your visitors that's why you need to design your site so that your visitors will find it easy to navigate and the search engine can easily read your content.

To optimize website, you must ensure you have a search engine friendly web design structure. Site navigation is crucial in web site planning. All pages should link to each other and there should be no broken links. Use text links in place of image links as they give search engine spiders an easy way to get from page to page.

Site must be user friendly and easy to navigate. Avoid using frames on your web pages, as search engine robots can not crawl frames. A very important point not considered by most web designers, is to avoid unnecessary coding in the webpage source code.

Lastly, don't use too many tables on a web page, as overuse of tables is not good from SEO point of view. A great alternative for using tables that web designers rarely consider is the use of div tags (known as table-less design).

Designing is the base of search engine optimisation and it plays a very big role in SEO work for any site.

Oliveglobal UK is a SEO web design company, providing website design Cardiff, Bristol and South Wales UK.

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