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How to Determine Great Keywords for your online presence |
Written by stefano sandano
Monday, 04 February 2008
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Are Keywords relevant for your online presence ? Promoting your website with the right keywords You can get a tutorial in smart keywording this way; you can also get a cold-water lesson in the apparent irrelevancy of tagged keywords in some cases. When a poorly tagged site lands in Google's top ten results for certain keywords, you know that optimization isn't everything, and that good content on its own can work wonders. The easiest way to do this, if you use the Netscape browser, is to click the Page Info selection of the View menu, then click the Links tab to see a summary of all the site's links and link text.The influence of meta keywords on search engine crawlers has diminished during the last few years, so it's increasingly common to see pages without them. Success is less about meeting the competitive standard of hot keywords than it is about becoming a hot site in a smaller niche.Your traffic logs also serve as indicators of the success of your optimization efforts.Everyone wants to succeed in the businesses represented by hot keywords - the most-searched words — because that's where the highest traffic flows.Fortunately,Google makes performance easy to track through the PageRank display in the Google browser window and, of course, the search results pages.However, remember that it can take six weeks for PageRank changes to affect your place in the index.A small niche in Google still represents thousands or millions of searches,and that many potential visitors and customers.Google fulfills over 55 billion searches a year. However,rising to the top of competitive search pages is sometimes impossible.There is a lot of traffic out there.The only meaningful test of keywords and your page's optimization is performance. If you own technology or a business model as groundbreaking and earth-shaking as each of these companies deploys, you can get cute with the domain name, too.Ideally, the domain actually contains core keywords.The relevance factor in the domain name isn't about making it easy for visitors to remember you, although that doesn't hurt.Carrying through the idea that site optimization begins at the beginning, the first SEO step is to register your site's domain.You should choose a domain name that contains your keyword(s) for the Google spider,which looks hard at domains as indicators of relevance.The domain name should be chosen with an eye to the keywords around which your site is,or will be, constructed.For most businesses, the domain name should convey the subject at hand.The best domain from an optimization viewpoint is one that incorporates your chosen keywords. In fact, Google threatens expulsion from the index for attempting to lure visitors in this manner.Accordingly, throw out the old-school optimizing rule that .com is a more valuable extension than .net , .biz, or the others. Google recommends against registering domains containing misspellings of popular Web destinations, such as goggle.com , ebray.com ,or yagoo.com . Although it's better to have a perfect domain name as a .com than another extension, Google's spider treats .net , .org , .biz, and other domain extensions the same as the .com extension. Article Source: http://www.ArticleBlast.com |
About The Author:
The art of optimizing websites for the search engines is constantly changing and demands skills and practice as explained in seo services and on the italian language optimization side in promozione sito
The art of optimizing websites for the search engines is constantly changing and demands skills and practice as explained in seo services and on the italian language optimization side in promozione sito
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