Answering the Most Important Question
|
Written by Robert Johnston
Thursday, 17 April 2008
Whether
you realize it or not every advertisement and every type of
marketing is trying to answer for
all their potential customers the exact
same question. I've asked it myself
before going into a store. I see
all around me attempts to give an
adequate answer. Some businesses are
successful and others fail
miserably. And what is this all-important
question you might ask?
Why should I shop at your store?
Do you have low prices? Then that's the reason you give. Do you have
good customer service? Do you have a
good selection, or a good
location, or a proven history of
pleasing customers? There are plenty more
question I could come up with and
all of them are meant to tell a customer,
"This is why you should shop
here."
The question isn't always easy to answer because not everyone has the
same reasons for shopping at any
given stores. Sometimes the special
deal or low prices will be all a
person cares about, but then I've had
plenty of occasions where I was
willing to pay a little extra because
the store simply had a better
environment to it or a better location.
There is no one answer, and if there
was every store would be screaming
it.
So what does this mean for the business owner? You need to figure out
which answer fits best for you. Once
you know it you need to get that
out to your customers. Flyer printing
is an excellent way to hand people
the answer.
If low prices is the most pressing reason why you're better than the
competition then slap that
information on full
color flyers and hand it out to everyone you can. If promoting a
prime location is your answer, printing a lot of flyers and handing them out
to the local people in the area, maybe with a map on it showing them exactly
where you are, will be just the answer they need as to why they should give
you
business.
It isn't always easy thinking of just the right reason why people
should come in, especially if you
think you're store has several of
them. Before printing up your
advertisements you should sit back and put
some serious thought to what the
answer would be.
Failing to recognize what the greatest strength you store has will
potentially lose you business. Focus
on the market you're targeting.
Write down a list of all the
different reasons you think are the best. From
the list you made pick out the top
choices. Try focusing all of your
advertising on whatever your choice
was, and see how much it improves
your sales.
The sooner you know why a customer should shop with you the sooner
you'll be able to focus your
marketing in the right areas. If you don't
know why how can the
customers?
|
|
Article Source: http://www.ArticleBlast.com |
|
Answering the Most Important Question
Written by robertjohnston on 2008-04-17 00:52:33
Code:
"Whether you realize it or not every advertisement and every type of
marketing is trying to answer for all their potential customers the exact
same question. I’ve asked it myself before going into a store. I see
all around me attempts to give an adequate answer. Some businesses are
successful and others fail miserably. And what is this all-important
question you might ask?
Why should I shop at your store?
Do you have low prices? Then that’s the reason you give. Do you have
good customer service? Do you have a good selection, or a good
location, or a proven history of pleasing customers? There are plenty more
question I could come up with and all of them are meant to tell a customer,
“This is why you should shop here.”
The question isn’t always easy to answer because not everyone has the
same reasons for shopping at any given stores. Sometimes the special
deal or low prices will be all a person cares about, but then I’ve had
plenty of occasions where I was willing to pay a little extra because
the store simply had a better environment to it or a better location.
There is no one answer, and if there was every store would be screaming
it.
So what does this mean for the business owner? You need to figure out
which answer fits best for you. Once you know it you need to get that
out to your customers. Flyer printing is an excellent way to hand people
the answer.
If low prices is the most pressing reason why you’re better than the
competition then slap that information on full color flyers and hand it out to everyone you can. If promoting a prime location is your answer, printing a lot of flyers and handing them out to the local people in the area, maybe with a map on it showing them exactly where you are, will be just the answer they need as to why they should give you
business.
It isn’t always easy thinking of just the right reason why people
should come in, especially if you think you’re store has several of
them. Before printing up your advertisements you should sit back and put
some serious thought to what the answer would be.
Failing to recognize what the greatest strength you store has will
potentially lose you business. Focus on the market you’re targeting.
Write down a list of all the different reasons you think are the best. From
the list you made pick out the top choices. Try focusing all of your
advertising on whatever your choice was, and see how much it improves
your sales.
The sooner you know why a customer should shop with you the sooner
you’ll be able to focus your marketing in the right areas. If you don’t
know why how can the customers?
"
Code:
Code:
Code:
Code:
|
Only registered users can write comments.
Please login or register.
You are welcome to publish this article free of charge on your website, newsletter, or e-zine, provided:
- You don't change the article in any way
- You include the entire article, including the "about the author" box
- All hyperlinks must remain intact, including email addresses, and the link to ArticleBlast.com at the bottom
- In doing so you agree to indemnify the article's author, and ArticleBlast.com and its directors, officers, employees and agents from and against all losses, claims, damages and liabilities which arise out of its use
- It is also recommended that you provide a courtesy copy of your publication to the author of the article
