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Top 2 Ways to Get Testimonies For Your eBook Or Information Product |
Article Submitted by: Gab3 Chu
Friday, 19 June 2009
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Testimonials are essential to every e book or information product sales letters. As consumers are wary when they purchase online or part with their money, they want the social approvals coming in to ensure that they do not have buyers' remorse. It's part of the herd mentality, where people feels safe following the crowd. So where do you get your testimonies from? Here are two ways. 1) Get them from your existing customers. Yeah, right. You must be wondering where you can get customers without testimonials first. So it's a chicken and egg thing. I am sure you can eke out a few first initial customers without testimonials first. Then milk them for some good, positive testimonials. 2) Also, try giving out the products for free to a few customers, get them to try it for FREE, then get them to promise to send some testimonials over, negative or positive. So when you do up your sales letters, be sure to leave some space for your customers' testimonies. They are essential to satisfy the customers' safety of numbers or precedence mentality, so get those testimonies coming in. Just in case you think your customers are lazy to give testimonies, you are wrong! A lot of people, especially those outspoken ones, like to have their feedback heard. They feel valued by this gesture. So, ensure that you stock up on those positive testimonies from happy customers. Another power up you can do is to get testimonies from authorities or experts in your niche. One testimony from them should really charge up your conversion rate. The whole internet marketing game takes time to master, so learn from those who have been there to shorten your learning time, and avoid painful mistakes. Article Source: http://www.ArticleBlast.com |
About The Author:
Gab Chu has helped hundreds of Internet Marketers create wealth from their own online information product empire using strategies to better product creation, and traffic tactic, secrets and techniques. Get $19 worth of a F-R-E-E Report by visiting Trialed and Time-tested Informative Resources at http://loveformarketing.com/imsuccess/ http://ezinearticles.com/?Top-2-Ways-to-Get-Testimonies-For-Your-eBook-Or-Information-Product&id=2408083
Gab Chu has helped hundreds of Internet Marketers create wealth from their own online information product empire using strategies to better product creation, and traffic tactic, secrets and techniques. Get $19 worth of a F-R-E-E Report by visiting Trialed and Time-tested Informative Resources at http://loveformarketing.com/imsuccess/ http://ezinearticles.com/?Top-2-Ways-to-Get-Testimonies-For-Your-eBook-Or-Information-Product&id=2408083
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