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Free Marketing Alternatives Do Exist |

Monday, 09 June 2008
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Have you ever wanted to find a low cost alternative to marketing your company? Have you wanted to promote your business to thousands of people, outside of your local area, but couldn't afford the cost? Did you ever wish you could spread the word about a fabulous small business that you frequently use? Then you are going to love this co-op marketing idea. Simply put, you join groups that agree to help market each other's materials, free of charge. There are several groups set up online for this very purpose, but you'll have to do a little research to find them. One such group is The Mom Pack (http://themompack.com). It uses the free listserv, Yahoogroups, for its correspondences. Basically what happens is you send a notice to the online listserv that you are willing to accept promotional materials in exchange for distribution of your materials by the person who sends you his or her materials. Promotional materials can be anything that has your company contact information. Such as:
Are you planning to send just a filler? A filler is any paper material that has your company contact information, plus other marketing lingo, such as:
Your fillers can be any number of shapes, sizes, and/or colors. But all fillers should be taken as an important marketing tool that represents your business. Make sure that:
Once you receive the promotional materials from others, simply place them in clear bags and seal by stapling or tying with a nice ribbon. You can even add a nice label on the front of the packet, describing the group that you are promoting. Each of the above groups have nice logos that you are free to use when promoting the packs within their group. Use fillers that compliment your business, but are not your direct competition. Also keep filler packs to a maximum; fifteen per pack is a great number -- which guarantees that other businesses will not get overlooked, passed by, or even worse, not read. Try to keep your costs down by shipping the cheapest way possible. Also, try to send enough fillers that you are spending under 37 cents per person/ad. Once the packets are put together you can distribute the packets throughout your area. In return, those who have received your information will distribute their packets throughout their local areas. Distribution of packets can be as follows:
If you choose to deliver the packets to an organization, it is always best to speak to someone ahead of time and get their permission to leave the packets. Article Source: http://www.ArticleBlast.com |
Alyice Edrich is a work-at-home mom with an award winning online magazine. Visit her websites to learn more about working from home http://thedabblingmum.com/ebookstore or to buy a handpainted vase (http://alyiceedrich.net).
Tracey Foote lives with her three young children, is an author of three potty training books, runs an internet gift shop and loves to travel (especially to Latin America). http://tracytrends.com
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