With the ever dynamic and advancing technology, marketing strategies have also improved. Among the latest techniques are blogging and podcasting on the Internet. In fact, major companies like Disney, BMW and IBM are into podcasting in a bid to promote their products. Podcasting is one effective way to reach your audience and make your connection with them more interactive. So who says you can't do it? You just have to learn the technique as soon as you can so your customers won't have to go anywhere else.

How to go about it? There are several ways with which you can use podcasts in your business promotions - via customercasts, contestcasts, conferencecasts, cashcasts, CEO cubiclecasts and podcast suggestion box.

In coming up with customercasts, you will have to record the voice of the people who are very knowledgeable about your products and services - who else but your loyal customers. You can interview them over the phone, in a studio or using digital recorders and ask them about their opinions and thoughts. You can then edit their comments to aid in developing your products and customer service as well as in improving your sales.

We all know that contests always attract customers so why not use a contestcast, too. Come up with an exciting contest that will encourage customers to phone in their own podcast (20 to 30 seconds will do) about your product or service through a specified conference call line. As an incentive, you can offer prizes or perhaps, discounts for them. You can then use their testimonials as an audio link to your site.

At one time or another, each of us has attended a conference. However, due to geographical limitations, sometimes we find it hard to personally be there. That's why the teleconference and videoconference have been invented. And now, we also have the conferencecast. This can be very helpful to those who may not be able to attend all the sessions included in a certain conference. You can delegate the work of editing highlights of daily speeches into a single, concise podcast (at least 15 minutes) to your audio team. Even at the start of the conference, you may already inform attendees that they can subscribe to "the best of speeches" podcast to allow them to catch up with the issues they could miss should they fail to attend some sessions.

Cashcasts could feature guidelines on making successful sales as well as reports on potential clients courtesy of top salesmen. This can be utilized by sales-oriented companies by recording interviews regularly with top sales people to serve as guide for the other sales representatives.

CEO cubiclecasts are one way of reaching out to employees who need to hear from their top management on any developments about the organization they are working for. This can be in the form of a radio program where executives talk with their workers on various subjects or CEOs giving advice to their employees.

A podcast suggestion box should be a regular feature as this is an effective way to get the sentiments of employees concerning various aspects of their job. Major companies normally have a phone line that can record calls and instantly create an MP3 or WAV file. The best suggestions or critiques can be included in the weekly podcast. In this way, employees are assured that their voices are heard and considered in further improving the organization.

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