Customers will form an opinion of your business as soon as
they look at your website. Therefore the same basic rules
apply that you use in the production of your brochure and
your business card - It grabs attention, it's easy to read,
it has a benefit statement, it's friendly and makes a
statement about your business.

More and more potential customers will look at your website
to find out more about your product or service or even to
place an order. Here are some further points:

#1 Keep it updated - all information, prices and technical
details needs to be kept right up to date

#2 Easy to understand - just like your brochure, your
customers need to find what they're looking for quickly and
easily

#3 Not cluttered - some websites try to convey too much
information and people just "click off" Remember the KISS
principle - Keep It Simple Stupid.

#4 Don't get too clever - no fancy fonts and flashing
lights. People are getting fed up with sites that try to be
too clever. They're designed by people who want to show how
clever they are and who aren't really thinking about the
customer

#5 Fast loading - photographs and graphics can slow down
loading, so be aware. If customers can't get to what they're
looking for quickly enough, then they'll "click off"

#6 Friendly - your website just like all your other
marketing materials need to suggest to the customer that you
are a warm and friendly organisation to deal with

#7 Call to action - every page of your website needs to tell
the customer what to do next - order something - phone for
more information - sign up for your newsletter

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