Many small businesses have been affected by the current economic situation. Even in a flourishing economy, running a small business can be challenging. Today's small business owner is finding that it is more difficult to get financing, the cost of doing business has increased, and consumers are just not spending as much as they have in the past. But it is not hopeless! Here are some ideas to help you and your small business survive an economic downturn.

Consider ways that you can cut down on expenses. Other business owners may be more willing now to barter services, and it never hurts to ask. Shop around for the best prices on materials and equipment. If you use a fax machine in your business you may be able to save money by switching to an online fax service. Compare the costs of ink, paper and a dedicated fax line to the costs of a service such as eFax or myfax. Make sure that you are doing everything you can to lower your utility bills. It will not only save you money, but is good for the environment.

You may be tempted to cut prices, but do this with caution. If you have set your prices based on what your competitors charge, and on your own level of experience and expertise, they are probably in the right range. Cutting prices may send the message that your prices were too high to begin with. It may be better to offer temporary specials rather than cut prices across the board.

Take a hard, objective look at the way you market your business. Small businesses do not have the luxury of huge advertising budgets. Make sure you are listed on free online directories. You may also want to consider some sort of free giveaway to increase customer traffic. Look at the way you have advertised or promoted your business in the past. By focusing on the marketing strategies that have actually brought in business, and letting go of those that haven't been helpful, you can get more out of your advertising dollar.

Look at ways to improve customer service. The best way to know whether you need to make improvements in this area is to simply ask your customers or clients how you are doing. Continue to educate yourself on improving your business and managerial skills. Attend networking groups to learn how others manage their businesses and keep their customers happy.

Re-evaluate the way you operate your business. Do you need to change or modify a product or service? If the costs are not prohibitive, consider adding products or services so you have more to offer consumers. Consult with SCORE (Service Corps of Retired Executives) or your local Small Business Development Center for other ideas on improving the way you do business.

Keeping your business alive in the current economy is certainly challenging, but not impossible. It is important to be objective about your business and that means you may have to make some difficult decisions. But if you can stay flexible, positive, and open-minded you can come up with some creative ways to keep your business going until the economic situation improves.

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