It's a well known fact that the failure rate for new businesses is alarmingly high. That's why it makes sense that if you are setting up a new business you make sure you do all you can to keep your customers happy.

A common reason for people becoming dissatisfied with any business is the inability to get in touch with someone when they need help or advice, whether it concerns an order, a possible future project or perhaps some after sales advice.

It's clear that all new businesses need to make sure they have the right methods of contact in place so that people can get in touch easily when they need to. After all, if you have a high profile client that brings a lot of business - and revenue - your way, you will want to be there during office hours to assist them in any way you can. If they continually get a ringing phone or an answer phone they may well give up and go elsewhere.

This is where the problems can begin for small businesses in particular, especially if you are the only member of staff present. What happens if you need to visit a supplier or simply pop out to post some urgent mail? Not every small business has the funds to employ someone as a secretary to handle phone calls during office hours.

Luckily there are plenty of solutions that can help you maintain a professional image at all times. It's always a good idea to record a competent and professional answer phone message that gives alternative ways to get in touch, should you miss a call for any reason. You can also have a business mobile to carry with you at all times.

Call forwarding is perhaps one of the most useful features you can take advantage of, especially if your business is very heavily internet and computer based and you use an online phone service to receive most of your calls. This means you won't be tied to your computer all day, as it is a simple matter of redirecting your number to an alternative mobile or landline number.

If you decide to take advantage of this extremely useful feature, make sure you are still the voice of professionalism when you answer your phone. Remember that this feature allows you to be mobile or even at home if necessary - but your caller won't know that. As far as they are concerned you are in your office or workshop, and you are prepared to answer a call and be as helpful as possible.

Technology can be a huge boon for any business, and having your calls forwarded to a more convenient location or number can make all the difference between making a sale or losing it.

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