Concept of globalization has definitely enlarged the global market domain. Now-a-days, we can do business anywhere in the world. Almost all premier markets are now just a few clicks away and of course, World Wide Web is playing a very crucial role in all these contexts. Undoubtedly, such convenient marketing strategy has promoted nail-biting competition. So, companies are trying special reward programs, incentive programs and customer loyalty programs. The most amusing fact is amazing response to all these programs because these are generating huge profits for the company.

Everybody enjoys getting freebies irrespective of the fact that they are rich or poor. Rewards based customer loyalty programs often attract customers. Company's promises like greater the point, bigger the rewards is the key attraction. Company's reward programs covers varieties of incentives like expensive designer gift items, holiday trips and so on. Such incentives are not only pampering, on the contrary it tempts them to carry on patronizing the business.

Great customer service is not enough for sustaining the customer or making them loyal. So, they need few profit oriented loyalty programs. It must be applied in planned ways. Ideally, we should collect data of loyal customer months before the new product launching. They should be informed via, e-mail, or SMS (short-messaging-service). It will definitely attract especially new generation shoppers. Once, you apply all these innovative ideas then you need to verify their success. Here come few very important points:

• Make sure that the objective of customer loyalty programs, ultimate goals of the company and customer's expectations are common.
• You can accumulate data and statistically analyze the survey report. With the help of data, you can easily find out acceptance and deflection rate. It will also give you the reason behind success or failure of the programs. It will help you in recognizing current market trend.
• A reward for your customer can be special when it would be unique and can not be easily accessible from other means.
• Everybody loves friendly, smiling and lovingly environment. So make sure that you are providing such environment to your customers. Such personal touch works well and strengthens the credibility of the company.

Any program is useless if it does not sell itself. So make it worthy and add some uniqueness into it. Even in office amongst employees, reward and incentive ideas ensure the mutual loyalty. In other words, it conveys the message that company and employees are taking care of each other. Targets like revenue growth, service satisfaction, client retention and profits should be in realistic and achievable figure. Employees feel motivated in these circumstances. It would be also a wise step to take care of those employees' moral who could not achieve the target. There must be some surprising element for those who were quite close to the target.

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