By tradition, label and sticker printing has been prepared on big, mechanical printing presses. This has constantly been a complex and costly process, relating your artwork to do films in order to generate flexography printing plates - which are then loaded on to the printing press, the inks are mixed and the machine is standardized. All this actions must take place before printing a single label or sticker. Digital printing has brought drastic changes in all this things - it carries custom label and sticker printing into the 21st century.

There are four main advantages of digital label printing to be followed as:

1. Speed - With no plates to generate, and very little arrangement of the machine, a custom label job in printing on a digital printing press can be printed within minutes not hours. Many other printing presses can take several hours to set up for a four color process job, while the digital printing press is ready to go almost instantaneously. By the digital printing process, we can have 4 or 5 custom label jobs away the door whereas the old style printing press is still being set up.

2. Quality - If you want elevated resolution and exciting colors then you require digital printing. Digital printer can print at 230 line screens, while most flexography printers print at 133 or 150 line screens only. The customers can actually see the difference in the custom label's detail and color. Suppose, if you are selling your products at the retail level, you should think that digital label printing is best when it comes to the quality of the label.

3. Cost - Since there are no plates to produce, no film to yield and minimal machine setup, fixed prices for the digital printer are very low in association with other printing shops. Hence if you want to print a reasonably small number of custom labels (say less than 25,000), you will constantly get a better cost with digital printing. This manner you can order only the products you want, rather than a vast number of custom labels just to get the best unit price - which apparently affects your cash flow in a positive way.

"Gang running" - is an important technique that refers to the capability to join several different designs into a single printing press job. In flexography printing, this is impossible - as each custom label design needs separate plates and setup and consequently each product carries considerable cost outlays. In digital printing, it is possible to "gang" together multiple labels and designs (so long as they're the same size) into a single job. For example, 10 designs of a 3" x 4" custom labels and need 250 stickers of each design, it would treat as a single 2500-label job and cost it accordingly.

4. Flexibility - Perhaps digital printing's supreme power is its flexibility. With digital printing, print 1,000 custom labels and every label can contain different data. It is completely variable data printing. Whether you wish to include names from a database, multiple barcodes, consecutive numbers, or just several editions of the same label, digital printing can hold it with ease .

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