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Local Listing Tune-up for Your Limousine Service

Article Submitted by: Wheeldon Biscayne

Wednesday, 03 December 2008

Intelligent business owners will use any available opportunity to promote and market their services. Specifically in this difficult economic period, it is crucial to broaden your visibility and get more leads. Potential customers may find you by word of mouth, media ads or via an online search. There are three different ways in which an item can come up on the first page of an Internet search. On the left side of the page, you have the top 10, so called natural, listings where your website ideally will appear as a result of it being optimized and relevant to limousine service searches for your local area. You can choose to run a paid ad on the right side of the page to show for specific search phrase combos that you think are relevant.

A third set of listings is normally found around the top left side accompanied by a map when search phrases contain the name of a city. Google calls their community listings Google MAPS. The most important thing to do is to fully optimize your Google local listing. The best thing about it is that it is free advertising.

Here is an outline of the procedure to follow:

1. It is necessary to get a Google ID for your business email. If you haven't gotten one yet, set up a Gmail account.

2. Open up Google and go to the Maps link in the upper left corner. Enter the name of your business along with the city and state into the search box.

3. If your business is listed there, push the link button to find out more. There will be labels to separate your information, comments, photos and other things. To see what is available, click away. Most of the time you won't find anything because the initial listing is taken from online yellow page listings; therefore, it usually only includes the address and phone number and does not describe the services and other pertinent information.

4. Click the edit button followed by the "claim this business" button. Log in with your company's Google ID.

5. After checking your business' basic info, such as address and phone number, write a great keyword saturated description of 100-200 characters. Explain briefly why someone should have faith in your limousine service and let them know the kinds of automobiles you have (SUV limousines, party buses and other vehicles) and if you offer transportation to the airport, wedding ceremonies, include wine or anything else you have available. Soon you'll have more chances to expand upon the details, so no worries.

6. Then you can choose 5 categories that pertain to the company (put in a keyword to bring up a list). To reach your maximum of 5 applicable categories pertaining to Limousine, you could pick transport, wedding, airport and other terms.

7. Next you can start uploading photos, video and information such as operating hours and payment methods. People are fond of photos and you should make an effort to have beautiful photos of your limousines, displaying the inside and outside. They help your listing stand out from the rest.

8. The final point is the special item opportunity. This is an area for keywords and marketing and usually they will provide you with some great suggestions. Here you can input information such as coupons, specials, pricing, service area, vehicle fleet, etc. You can make a classification (like vehicles) and then add the names of various types of limousines including Lincoln, Cadillac, SUV Hummer and others. Making a list of what you offer and an additional list for the main towns you serve is very important because these phrases are what people usually type in for their key words when doing a search.

9. The next thing to do is to verify your listing. The best way to do this is to be next to your main telephone that you use for business and Google will give you a call at once. It is easy; just follow the prompts and enter your PIN number. Alternatively, you can get in contact with your office, tell them to expect a call, tell them what the PIN number is and then click call. Another alternative is to tell them to send a postcard to the address of your company and you can then enter the PIN number on it.

10. Use your Google ID for editing anytime after going through the verification process one time. To edit or verify the listing for your business go to google.com/local/add

You can enhance your Yahoo listing in much the same manner.

To make your listing stand out, you should try to obtain as many positive reviews as possible; it has been proven that reviews lead to credibility and the more reviews you have, the more likely your website is to show up through searches. A nice way to prompt customers to review your services is to charge them less money for their next limousine ride if they express their opinion online.

So that covers it. Increase your online visibility by claiming and improving your limousine service local listing on Google. Doing the steps shown above will improve the impact of the Google local listing while improving the chances that you will gain customers. Your business will start booming in no time with a strong local Internet listing plus other traditional and non-traditional/online marketing methods.

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About The Author:

nullAs a successful owner of a limousine service, Wheeldon Biscayne markets smart and maintains an excellent fleet of custom built limousines. Whether it is a new SUV limo, Lincoln limousines, or if he needs a new vehicle from a limousine manufacturer, he recommends Krystal for their safety and style as coach builders.

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