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Vintage Fruit & Vegetable Crate and Can Labels Now Appreciated As Artwork |
Written by Laura Zinkan
Friday, 17 November 2006
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Beautiful, funny and sometimes racy, fruit and vegetable labels were
created to catch the eye of American consumers in the produce
department. Beginning in the late 1800's farmers and merchants
used artwork of colorful fruits and exotic vegetables to entice
customers. Before becoming available as framed art, some cooks
framed their favorite labels and hung them in kitchens and
restaurants. Today labels are collected for their beauty and are
exhibited at museums around the Untied States. Some early can labels even had gold foil and used expensive embossed papers. Larger labels, known as crate labels were glued to the ends of produce crates as they were shipped out of the fields to market. Artist created sun drenched landscapes and used bright colors to make their produce stand out. Drawing on the romance of the Old West, some brands had names like Bronco, Western Queen and Majestic. Gods and royalty are represented in stone lithographs against dramatic landscapes. On one label, Triton the sea god sits on a cliff overlooking the ocean in Washington state. In others, glowing oranges are set against romantic sunsets and bright red strawberries tumble over a serene California farmland. Giant artichokes floating over choppy seas and tomato ranches grace other labels. To see more examples of unique crate label art, kitchen tips and humor visit http://www.MomsRetro.com. Today, crate label artwork is still found in modern kitchens -except it is kept on the wall. This early form of advertising art is perfect for the kitchen and adds a retro touch of home to offices. And it just might help us to remember to eat our apple a day. Article Source: http://www.ArticleBlast.com |
About The Author:
Laura Zinkan is a writer and artist living in Los Angeles, California. To see more examples of unique crate label art, kitchen tips and humor visit http://www.MomsRetro.com. She also cultivates a gardening website at http://www.theGardenPages.com with plant profiles, growing tips and lore about succulents and California native plants. Copyright © 2006 by Laura Zinkan. This article may be reprinted as long as author credit is given with website. All rights reserved.
Laura Zinkan is a writer and artist living in Los Angeles, California. To see more examples of unique crate label art, kitchen tips and humor visit http://www.MomsRetro.com. She also cultivates a gardening website at http://www.theGardenPages.com with plant profiles, growing tips and lore about succulents and California native plants. Copyright © 2006 by Laura Zinkan. This article may be reprinted as long as author credit is given with website. All rights reserved.
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