The evening of October 27, Beijing Dazhong Electrical Appliance Store Dashanzi Suddenly there is more than 70 companies that the United States into conflict with the store, things once the expansion. It began when the staff is trying to force medium and large electrical products to the United States Chegui, triggering a US-employee dissatisfaction.

The "Che Gui incident," the real reason behind is still placed in the channel in front of the Mishap. America's marketing department insider told reporters: "Gome stores in Beijing, all raised unilaterally by the United States of ice wash products of the Fandian rate, which will involve the company's refrigerators, washing machines, air conditioners three categories of goods, the two sides have been consultations on the matter, , while in the conflict intensified in the Dashanzi shop. "

In 2008 the country after the U.S. acquisition of large and medium sized stores in the United States on the Commission returned to controls. Therefore, this involves Fandian improvements, including Gome and Dazhong stores each in Beijing, specifically to raise the ratio of such persons as "commercial confidentiality" as an excuse not to disclose. However, he said: "The U.S. State U.S. sales of products accounted for more than a major, long-term Fandian rate is relatively low. So this country want the United States increased Fandian Meicai."

Large household appliances enterprises and chain stores are on the product into the store to talk about a fixed ratio, according to store sales, or given to a certain degree of Fandian Gonghuo Jia. The United States and who describes: "In general in the 18% to 20%." This amount may be called into the store charges the industry.

Into the store expenses have been an important way to channel one of the profitable business. Gome's 2009 interim report shows that the first half of the revenue from suppliers at 1.077 billion, while the United States over the same period the country was only 580 million yuan net profit. Gome's spokesman He Yang Qing said: "The revenue from suppliers, most of them into the store fees and so on."

In addition to the fixed Fandian outside the nominal fee into the store as well. Such as stores within the selected bits fees, renovation fees, which are charged by the stores, so the relationship between corporate and individual stores to become part of the costs of the high and low key. Ge Lanshi home appliances department an executive said: "a single product to a few thousand dollars less, and more up to 50 million."

States to the United States in August this year, a pilot store in Jinan, a cancellation fee into the store, He Yang Qing had declared: "We will cancel the second half of fees into the store expanded to 50 stores." According to the time plan to cancel after the slotting allowance , the National United States will improve the efficiency of the implementation of single-store strategy, the pursuit of quality, single-store sales to compensate for the lack of charges into the store.

The move triggered at the time the industry shock. The country, however, the U.S. subsidiary of Dazhong Electric Appliance causes of a dispute with the United States seems to run counter to a national strategy GOME.

It is understood that the country to the United States of America is about has been proposed to increase the Fandian January, consultations have been without result. America's Ice Wash product general agent in Beijing Guohua release: "Country America if he insists on a unilateral increase Fandian, we will withdraw all stores beauty of ice washing products."

Ranking in the Beijing Gome recent sales in the United States air-conditioning, refrigerators and other products sold impressively ranked the top ten of the column. Ice washing products full line of withdrawal, of course both sides want to see results.

The America's Marketing Department official said: "The agent is ready, if the line of withdrawal, will immediately increase the Suning and major supermarket promotional efforts, while taking advantage of its own stores to promote."

At present, the number of Beijing-US stores to around 110 this year, the United States the first product of heavy air-conditioning 45% of sales come from its own stores. Clearly, the United States in the model to emulate Gree trying to shake off the shackles of the channel.

As of press time, the reporter has not been connected to Gome He Yang Qing, spokesman for the phone. Dashanzi shop told reporters: "At present shopping malls as usual, there is no product for any reason, the United States has been Chegui."leather book bags, leather key holder,

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